Director, Creator Relations (Influencer Marketing)

USA (On-site)

$100K/yr – $120K/yrDirector/Executive7+ years expFull time

Posted 3 months ago

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Job Summary

Drive creator relations strategy and execution, leading a high-performance team to recruit, manage, and optimize influencer partnerships for growth.

  • Lead and develop the Creator Relations team to hit targets
  • Must-have: 7+ years in Talent/Influencer industry with metrics analysis
  • Standout: Data-driven optimization and cross-functional collaboration

Job Description

Responsibilities

  • Lead and develop the Creator Relations team towards achieving set targets.
  • Instill a culture of high performance, innovation, and goal orientation.
  • Strategically recruit influencers and creators, aligning with Viral Nation’s segmentation strategies and ICPs.
  • Implement recruitment strategies aimed at achieving specific growth targets.
  • Lead negotiations with a focus on meeting and exceeding recruitment and performance targets
  • Ensure clear, consistent, and strategic communication with influencers and creators
  • Develop relationships with talent agencies, creators, and clients; focusing on strategic growth and target achievement
  • Serve as the primary strategic liaison between Viral Nation and external networks.
  • Drive the adoption and effective use of Viral Nation’s technologies, aligning with strategic growth plans with regards to influencer onboarding and management
  • Facilitate training and support for technology platforms to maximize influencer performance and target realization

Requirements

  • 7+ years of experience in the Talent and Influencer industry
  • Is an active participant and consumer of the social media industry
  • Demonstrated knowledge of, and prior experience with, analyzing social media metrics
  • Prior experience working with digital content creators, and/or influencers

Benefits

  • comprehensive benefits and total rewards package designed to support our team as they grow with us.
Viral Nation Inc. logo

Viral Nation Inc.

Viral Nation is a global leader in social media innovation, uniting powerful marketing services, proprietary technology, and creator representation. Founded in 2014, we’ve evolved to fuel cultural resonance and predictable growth for brands through a social-first approach. Our belief that creators and social communities are the new media of today and tomorrow steers our world-class services, which include influencer marketing, community management, social content production, social strategy, and our talent representation agency. Our creator intelligence technology, CreatorOS, and AI-powered brand safety solution, Secure, allow us to maximize creator partnerships while safeguarding brand reputation. To learn how we’re redefining the ways brands engage and thrive in an ever-evolving digital world, please visit www.viralnation.com

Founded in 2014
New York, New York, USA
480 employees (137 in marketing)

Traffic Signals

Monthly Visitors
62.9K
Monthly Google Ads Budget
$277
Traffic Source Mix
Search
47.4%
Direct
40.3%
Referral
9.2%
Social
1.9%
Paid
1.1%

Headcount Trend

Current headcount: ~490

Marketing Team

Marketing Team Size
116 (24% of company)
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$197.9M
Last Raise
$197.9M
Private Equity, 4 years ago

Funding History

  • Apr 2022
    Private Equity • $197.9M

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