Responsibilities

• Set the Global Creator Ecosystem Marketing Strategy • Define the multi-year marketing vision, strategic priorities, audience approach, and investment roadmap for Minecraft’s creator ecosystem. • Translate franchise, business, creator, player, and market insights into clear choices that expand creator participation and improve creator success. • Establish the strategic narrative and decision frameworks that connect creator opportunities across programs, platforms, Marketplace, and franchise initiatives.
• Lead Cross-Functional Alignment and Executive Decision-Making • Serve as the senior marketing partner to Creator, Marketplace, Product, Platform, Business Development, Analytics, Community, and franchise marketing leaders. • Build alignment across complex and sometimes competing priorities, surface tradeoffs, and drive decisions that advance the overall health of the creator ecosystem. • Represent creator ecosystem strategy in senior leadership forums and translate decisions into clear direction for cross-functional teams.
• Build a Scalable Creator Growth and Engagement Portfolio • Architect an integrated portfolio of acquisition, onboarding, education, activation, recognition, advocacy, and retention programs across the creator lifecycle. • Drive repeatable operating models, playbooks, and partner motions that can scale across creator segments, regions, programs, and franchise moments. • Identify portfolio gaps and incubate new programs that reduce barriers, broaden participation, and strengthen long-term creator relationships.
• Own Creator Ecosystem Positioning, Narrative, and Thought Leadership • Set the overarching messaging and positioning for Minecraft’s creator programs, opportunities, and ecosystem value proposition. • Guide creator-facing storytelling, showcases, events, and community moments that elevate creators and make creator participation visible and compelling. • Partner with Marketing, Communications, Social, Influencer, Community, and Marketplace teams to ensure a coherent global narrative while enabling channel teams to execute effectively.
• Shape Strategic Partnerships and Franchise-Level Creator Opportunities • Develop the strategy for high-impact partnerships connecting creators, influencers, community leaders, and ecosystem partners with Minecraft opportunities. • Influence creator integration across Marketplace initiatives, server programs, franchise moments, and platform priorities without assuming ownership of player-facing launches. • Evaluate opportunities based on strategic fit, creator value, player relevance, scalability, and long-term ecosystem impact.
• Establish Measurement, Governance, and Business Accountability • Define success measures and an insight agenda for creator acquisition, engagement, advocacy, retention, and creator outcomes in partnership with Analytics and business owners. • Lead regular business reviews, synthesize performance and ecosystem signals, and recommend changes to strategy, programs, and investment. • Create governance mechanisms that clarify accountability, improve prioritization, and enable transparent decision-making across the creator portfolio.
• Raise Creator Marketing Excellence Across the Organization • Act as a strategic advisor and subject-matter authority on creator ecosystem marketing, helping teams apply stronger audience, positioning, program design, and measurement practices. • Mentor marketers and cross-functional partners through influence, establish a high quality bar, and create reusable frameworks that increase organizational capability. • Model inclusive leadership, sound judgment, and effective navigation of ambiguity in a global, highly visible area of the Minecraft business.

Requirements

• Master's Degree in Marketing, Computer Science, Business or related field AND 4+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 6+ years experience in business OR equivalent experience.
• 4+ years people management experience or indirect people management experience (or virtual teams)

Preferred

• Master's Degree in Marketing, Computer Science, Business or related field AND 8+ years experience in business OR Bachelor's Degree in Marketing, Computer Science, Business or related field AND 12+ years experience in business OR equivalent experience.
• 6+ years people management experience.
• Experience developing go-to-market strategies, positioning, messaging, and audience engagement programs for products, platforms, communities, or ecosystems.
• Experience leading cross-functional initiatives and influencing stakeholders across marketing, product, business, and partner teams.
• Strong communication and storytelling skills with the ability to translate customer and market insights into actionable business strategies.
• Experience setting multi-year strategy and leading high-impact, global, or portfolio-level marketing initiatives in a complex organization.
• Demonstrated ability to influence senior leaders, align cross-functional organizations, navigate ambiguity, and drive decisions without direct authority.
• Experience building and scaling creator, partner, influencer, ambassador, or community programs that drive participation, advocacy, retention, and long-term ecosystem health.
• Experience working within gaming, creator economy, marketplace, platform-based, or community-driven businesses, including two-sided ecosystems.
• Experience establishing measurement frameworks, leading business reviews, and using quantitative and qualitative insights to guide strategy and investment.

Benefits

• Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: https://careers.microsoft.com/us/en/us-corporate-pay