Responsibilities

• Creator Strategy & Campaign Leadership: Develop and lead creator marketing strategies that align with client objectives, audience insights and business goals across a variety of consumer brands and campaigns.
• Creator Partnerships & Program Management: Lead creator identification, vetting, negotiations, relationship management and campaign execution while building authentic partnerships across platforms including Instagram, TikTok, YouTube, Pinterest and emerging channels.
• Paid Creator & Performance Optimization: Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, performance measurement, optimization and reporting.
• Content & Platform Innovation: Monitor creator trends, platform updates and emerging technologies to identify new opportunities that strengthen campaign performance and audience engagement.
• Client Leadership & Strategic Guidance: Build strong client relationships by providing strategic recommendations, communicating campaign performance and helping clients navigate the evolving creator landscape.
• Team Leadership & Collaboration: Mentor and support team members while fostering a collaborative environment where people can learn, grow and do their best work. Guide integrated teams on creator marketing best practices and campaign development.
• Business Growth & Agency Development: Identify partnership opportunities, contribute to new business efforts and help strengthen Zeno's creator marketing capabilities through innovation, process improvements and thought leadership.

Requirements

• 6+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or other fast-paced environment.
• Proven success developing and leading creator marketing programs for consumer brands across multiple social platforms.
• Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management.
• Experience working across multiple client engagements while managing complex programs and priorities.
• Experience supporting ecommerce, social commerce or TikTok-focused campaigns.
• Strong understanding of creator whitelisting, paid social amplification and creator marketing measurement.
• Experience using analytics and performance data to optimize campaigns and counsel clients on KPIs and business outcomes.
• Strong project and account management skills, including experience managing agency fees, budgets and campaign resources.
• Strong presentation, communication and relationship-building skills, with experience leading client discussions and integrated teams.
• Experience mentoring team members and contributing to a collaborative, high-performing culture.

Preferred

• Experience developing integrated creator programs across paid, earned and owned channels.
• Experience identifying strategic partnerships or supporting business development initiatives.
• Experience collaborating with paid media, analytics and creative teams on integrated campaigns.