Director, Creator Marketing

New York City, NY (Unknown)

$105K/yr – $125K/yrDirector/Executive6+ years expFull time

Posted 2 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own creator marketing end to end across strategy, partnerships, paid amplification and client guidance for multi brand campaigns.

  • Creator Strategy & Campaign Leadership: Build and run creator programs aligned to client goals and audience insights.
  • Creator Partnerships & Program Management: Identify, vet, negotiate and manage authentic creator partnerships across Instagram, TikTok, YouTube, Pinterest and emerging channels.
  • Paid Creator & Performance Optimization: Collaborate with paid media and analytics to amplify creators, measure performance and optimize results.

Job Description

Responsibilities

  • Creator Strategy & Campaign Leadership: Develop and lead creator marketing strategies that align with client objectives, audience insights and business goals across a variety of consumer brands and campaigns.
  • Creator Partnerships & Program Management: Lead creator identification, vetting, negotiations, relationship management and campaign execution while building authentic partnerships across platforms including Instagram, TikTok, YouTube, Pinterest and emerging channels.
  • Paid Creator & Performance Optimization: Partner with paid media and analytics teams to develop creator amplification strategies, including whitelisting, performance measurement, optimization and reporting.
  • Content & Platform Innovation: Monitor creator trends, platform updates and emerging technologies to identify new opportunities that strengthen campaign performance and audience engagement.
  • Client Leadership & Strategic Guidance: Build strong client relationships by providing strategic recommendations, communicating campaign performance and helping clients navigate the evolving creator landscape.
  • Team Leadership & Collaboration: Mentor and support team members while fostering a collaborative environment where people can learn, grow and do their best work. Guide integrated teams on creator marketing best practices and campaign development.
  • Business Growth & Agency Development: Identify partnership opportunities, contribute to new business efforts and help strengthen Zeno's creator marketing capabilities through innovation, process improvements and thought leadership.

Requirements

  • 6+ years of experience in creator marketing, influencer marketing, communications or related fields within an agency or other fast-paced environment.
  • Proven success developing and leading creator marketing programs for consumer brands across multiple social platforms.
  • Deep understanding of creator partnerships, platform dynamics, audience behaviors and creator relationship management.
  • Experience working across multiple client engagements while managing complex programs and priorities.
  • Experience supporting ecommerce, social commerce or TikTok-focused campaigns.
  • Strong understanding of creator whitelisting, paid social amplification and creator marketing measurement.
  • Experience using analytics and performance data to optimize campaigns and counsel clients on KPIs and business outcomes.
  • Strong project and account management skills, including experience managing agency fees, budgets and campaign resources.
  • Strong presentation, communication and relationship-building skills, with experience leading client discussions and integrated teams.
  • Experience mentoring team members and contributing to a collaborative, high-performing culture.
  • Curiosity about creator culture, emerging platforms and the future of digital communications.

Preferred

  • Experience developing integrated creator programs across paid, earned and owned channels.
  • Experience identifying strategic partnerships or supporting business development initiatives.
  • Experience collaborating with paid media, analytics and creative teams on integrated campaigns.

Benefits

  • Healthy, happy employees make Zeno better, so we have programs that support physical, mental and financial wellness.
  • Our Be Kind to Your Mind program focuses on mental health, providing a paid subscription to Headspace and access to mental health providers and other services through a best-in-class employee assistance program.
  • Employees are encouraged to bring their authentic self to Zeno and participate in our employee resource groups which build communities for sharing and support.
  • And while we love our work, we believe in the restorative power of time off with generous vacation, paid holidays and self-care time.
  • Employees are supported in their pursuit of financial wellness with a 401(k) plan, pretax flexible spending accounts, tuition assistance, life insurance and free access to a certified financial coach.
  • And our unique ZenoFit program provides a monthly allowance to fund activities in your personal life that bring you joy and keep you healthy.
  • These and other benefits are available to non-temporary employees in the US.
ZENO Group logo

ZENO Group

Zeno Group is the fiercely independent and global, integrated communications agency, born from PR. We bring together the boldest and brightest talent to help clients across industries and sectors unleash the power of strategic communications. Guided by our purpose to champion the courageous to achieve something better for humankind, we push boundaries to achieve real business value and societal impact for clients. Winner of the industry’s most coveted awards including the 2023 PRWeek Purpose Agency of the Year, 2023 PRovoke Purpose-Driven Agency of the Year, 2022 PRWeek Global Agency of the Year, 2022 PRWeek U.S. Large Agency of the Year, 2022 PRovoke Best Large Agency to Work For in North America, 2021 PRovoke Global Creative Agency of the Year, 2021 PRovoke North American Agency of the Year, 2021 PRWeek Agency of the Year and a four-time winner of PRWeek’s Best Places to Work. Zeno has also been previously recognized by the Cannes Lions International Festival of Creativity. Zeno is a DJE Holdings Company.

Founded in 1998
New York, NY, US
899 employees (182 in marketing)

Traffic Signals

Monthly Visitors
34K
Traffic Source Mix
Search
42.7%
Direct
43.6%
Referral
8.4%
Social
3.8%
Paid
1.1%

Headcount Trend

Current headcount: ~910

Marketing Team

Marketing Team Size
140 (15% of company)
Median Career Experience
11 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
21

Funding

Last Raise
Pre Seed, 3 years ago

Funding History

  • Oct 2022
    Pre Seed

Recent News