Responsibilities

• Lead Deep Consumer Insight Development: Develop deep, behavior-based consumer insights that inspire stronger brand strategy and creative work, including the ability to identify unmet needs, behavioral tensions, emotional drivers, and cultural shifts that unlock new growth opportunities.
• Go beyond reported data and surface-level findings to identify emotional tensions, cultural shifts, category behaviors, and unmet consumer needs; synthesize consumer data, social listening, cultural observation, category dynamics, behavioral science, sales trends, competitive activity, and brand performance into sharp strategic implications.
• Conduct learning when needed through desk research, cultural scans, social mining, qualitative synthesis, and informal ethnographic-style observation.
• Partner with Analytics, Behavioral Science, Brand Marketing, and other teams to turn available data into more useful strategic thinking and serve as an enterprise expert on modern consumer behavior.
• Build a repeatable standard for what great insight means inside the in-house agency.
• Build Brand Campaign & Creative Platforms: Lead development of enduring brand platforms, campaign territories, strategic narratives, messaging architectures, and creative foundations for priority brands.
• Translate brand positioning, business objectives, audience understanding, and cultural context into clear strategic direction.
• Create platforms that scale across video, social, digital, retail, ecommerce, influencer, shopper, PR, and owned channels.
• Help brands move from one-off campaign ideas to long-term brand-building systems that are distinctive, ownable, creatively fertile, and connected to the brand’s role in consumers’ lives.
• Partner with brand teams to sharpen positioning, audience definition, brand voice, and consumer relevance.

Requirements

• Bachelor’s degree required; advanced degree preferred.
• 10+ years of experience in creative strategy, brand strategy, integrated marketing, content strategy, in-house agency leadership, or related marketing capability roles; CPG experience preferred.
• Experience translating brand strategy and consumer insights into creative platforms, briefs, content systems, and marketing ideas.
• Strong understanding of owned digital platforms, social content, creative production, and integrated brand activation.
• Proven ability to influence senior stakeholders, manage ambiguity, and align cross-functional partners around shared priorities and decision rights.
• Strong business acumen, communication, storytelling, facilitation, and change leadership skills.
• Experience leading teams or matrixed resources and building capability through coaching, tools, templates, and repeatable standards.
• Digital fluency and curiosity for emerging marketing technologies, including AI-enabled tools that improve creative quality, efficiency, and scalability.

Benefits

• Health: Comprehensive healthcare plans, wellness incentive program, mental wellbeing support and fitness reimbursement
• Wealth: Great pay, bonus incentive opportunity, matching 401(k) and stock purchase plan
• Growth: Career development opportunities, employee resource groups, on-demand learning and tuition reimbursement
• Balance: Paid-time off, parental leave, flexible work-schedules (subject to your location and role) and volunteer opportunities