Director of Creative, Marketing & Branding

Atlanta, GA (On-site)

$98K/yr – $122K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own and operationalize brand strategy and governance with a focus on consistent, audience-centered messaging across programs and projects.

  • Own integrated campaigns across paid, earned, shared, and owned channels with clear measurement.
  • Lead redevelopment marketing from announcements through openings, translating project details for residents and partners.
  • Set governance, templates, and workflows to speed to market and maintain brand standards.

Job Description

  • Own and operationalize Atlanta Housing’s brand strategy, including brand positioning, tone/voice guidance, visual standards, and consistent application across departments and platforms.
  • Conceptualize and lead creative direction from campaign through production, launch and performance evaluation, ensuring work is on-brand, audience-centered and measurable.
  • Establish and enforce brand governance, which includes templates, standards, and approval workflows that reduce inconsistency and improve speed-to-market.
  • Serve as the senior brand advisor to internal partners, ensuring materials are accessible, accurate, and aligned with Atlanta Housing’s mission and public-facing role.
  • Lead the development of an annual and quarterly marketing plan and calendar aligned to agency priorities, key milestones, and major initiatives.
  • Develop campaign briefs that define audience, objectives, key messages, channels, creative direction, timeline, and measurement approach.
  • Direct integrated campaigns across paid, earned, shared, and owned channels in partnership with Public & Media Relations and Social & Digital Media.
  • Lead marketing and brand positioning for Atlanta Housing’s redevelopment and new construction pipeline, including major milestones such as announcements, community engagements, groundbreakings, closings, and openings.
  • Partner with Real Estate and development teams to translate project information into clear, compelling public-facing materials tailored to residents, community stakeholders, and partners.
  • Oversee development-specific marketing toolkits and collateral, including project fact sheets, community meeting materials, partner-ready one-pagers, visual standards for renderings, and phase-based messaging as projects progress.
  • Atlanta Housing logo

    Atlanta Housing

    3.0 Glassdoor

    On June 11, 1938, the Atlanta Housing (AH) was the first-ever public housing authority established in the U.S. when the City of Atlanta passed a resolution declaring the need for safe, affordable housing for families facing financial difficulty. Under Georgia law, we are commissioned to develop, acquire, lease and operate affordable housing for low-income people and families.We are a leader in transforming public housing and providing affordable communities for families, seniors and the disabled. In 1996, AHA spearheaded the model for mixed-income, mixed-use communities where residents can thrive in quality, healthy living environments and advance to self-sufficiency. AHA is the largest housing agency in Georgia and one of the largest in the nation. We are a real estate development company that serves nearly 50,000 people, including families in 16 mixed-income communities, 13 residential properties (11 senior high-rise buildings and two family communities) and AHA’s Housing Choice Voucher Program participants. Our mission is to provide quality affordable housing in amenity-rich, mixed-income communities for the betterment of the community. The company’s goals are to 1) provide quality living environments 2) promote self-sufficiency and 3) facilitate economic viability.Visit www.atlantahousing.org to learn more about AHA.

    Founded in 1938
    Atlanta, Georgia, USA
    342 employees (16 in marketing)
    55% recommend to a friend
    77% CEO approval

    Traffic Signals

    Monthly Visitors
    56.3K
    Traffic Source Mix
    Search
    45.7%
    Direct
    45%
    Referral
    6.3%
    Social
    1.4%
    Paid
    1.4%

    Headcount Trend

    Current headcount: ~342

    Marketing Team

    Marketing Team Size
    7 (2% of company)

    Funding

    Total Funding
    $40M
    Last Raise
    $40M
    Grant, 3 years ago

    Funding History

    • Jul 2023
      Grant • $40M

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