Director of Creative Content

Buies Creek, NC (Unknown)

Salary Not AvailableDirector/Executive4+ years expFull time

Posted 1 day ago

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Job Summary

Own and execute Campbell Athletics social media strategy, lead creative content and team coordination across departments, and drive digital analytics and branding initiatives.

  • Oversee social media calendars and content implementation
  • Mentor student workers and interns

Job Description

Responsibilities

  • Develop and execute the comprehensive plan for Campbell Athletics Social Media accounts to include the social media calendars and creative content implementation
  • Guide all of Campbell Athletics individual sport social media accounts, ensuring each account lives up to the standards and branding of the athletics department
  • Serve as the creative content lead with oversight of other full-time department members, as well as graduate and student assistants, including interns.
  • Point of contact for all social media technology implementation and management including Facebook, Twitter, Instagram as well as content creation in Adobe Suite.
  • Organize, assign and execute graphic and video coverage for Campbell Athletics
  • Work in collaboration with other external facing departments, including but not limited to marketing, communications, ticketing, sponsorships, broadcasting, revenue generation, and branding, to support Campbell’s digital outreach.
  • Assist the Senior Associate AD for Marketing, Communications and Branding with digital brand and asset management.
  • Recruit, organize, schedule and mentor student workers and interns for the digital media department
  • Compile and report analytics for Campbell Athletics social and digital media
  • Maintain and execute the budget for the digital media department

Requirements

  • Bachelor’s Degree required
  • 4 years of experience working in an intercollegiate athletics department or professional sports environment, preferred.
  • Experience shooting video of athletic contests and using video editing programs.
  • Experience working with website editing programs.
  • Experience using social media for the marketing and promotion of athletic programs.
  • Knowledge, Skills, and Abilities:
  • Ability to communicate effectively to all groups through both oral and written channels
  • Strong interpersonal, organizational, and time management skills
  • Comprehensive computer skills, with the ability to learn and utilize new and emerging technology
  • Advanced skills in Microsoft Suite, Adobe products and standard methods of digital communication, including web/text/chat platforms
Campbell University logo

Campbell University

Our mission is to graduate students with exemplary academic and professional skills who are prepared for purposeful lives and meaningful service. Our attentive faculty and emphasis on hands-on learning ensure that students are well-prepared for their careers and for life.With over 150 degree programs across 10 academic divisions, Campbell offers students a wide range of academic options and a quality education. We currently have five doctorate professional degrees in divinity, law, osteopathic medicine, physical therapy, and pharmacy, making us one of only three private universities in North Carolina to achieve the highest level of accreditation from the Southern Association of Colleges and Schools. About our communityOur main campus is located in the heart of North Carolina. We’re part of the Research Triangle Region, a nexus of businesses, educational institutions, and governmental organizations that repeatedly places our region on the lists of the best places to live and work in the U.S. Our proximity to this epicenter of innovation allows our students to gain real-world experiences and to develop professional contacts that give them a competitive advantage when they graduate.In addition to the main campus in Buies Creek, Campbell has campuses in Raleigh and the Research Triangle Park and on the Army base at Fort Liberty and the Marine Corps base at Camp Lejeune.

Lillington, North Carolina, USA
1.7K employees (109 in marketing)

Traffic Signals

Monthly Visitors
235.5K
Monthly Google Ads Budget
$13.1K
Traffic Source Mix
Search
42%
Direct
51.5%
Referral
5.3%
Social
0.6%
Paid
0.5%

Headcount Trend

Current headcount: ~1.7K

Marketing Team

Marketing Team Size
79 (5% of company)
Median Tenure
3.8 years
Marketing Roles Posted (Last 30 Days)
1

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