Responsibilities

• Build the company’s 3-5 year shopper marketing vision and roadmap for prioritized channels and customers.
• Translate over-arching brand strategy into retailer-specific activations that drives conversion and repeat.
• Create a clear framework for where and how we win at shelf and online.
• Establish KPIs for measuring success and prioritize investments to maximize ROI.
• Leverage consumer insights, market data, and retailer analytics/requests to enhance category performance and optimize product placement and assortment.
• Lead retailer-driven category planning, assortment strategy, merchandising solutions, and shelf optimization to drive incremental sales.
• Own pricing, retailer promotions (internal), trade spend, resets, and annual planning as well as all out-of-store brand/product marketing activations.
• Oversee all in-store programs: displays, POS, merchandising tools, sampling, seasonal programs, and promotions.
• Drive execution w/ marketing partners: launches, merchandising, velocity programs, and expansion into new doors/regions.
• Partner with Sales, Customers and Agencies to support resets, expansions, and new account launches.

Requirements

• 10+ years in shopper marketing / trade marketing within CPG
• Proven experience leading shopper strategy for major retail accounts.
• Strong commercial acumen — you understand velocity, margin, trade, and retailer economics.
• Experience scaling brands across grocery, convenience, mass, club, ecommerce, and specialty.
• Comfort working in a high-growth, evolving environment.
• Ability to think strategically and execute tactically.
• Executive presence — able to influence internally and with retail partners.
• Experience managing a team of direct reports and 3rd party agencies.

Benefits

• At 7 Brew, you’ll be part of one of the fastest-growing QSR brands in the U.S.
• We offer opportunities for career development, a supportive team culture, and the chance to make a difference while having fun at work.