Responsibilities

• Identify and develop high-potential corporate stories that strengthen understanding of L’Oréal Groupe, its purpose, expertise, impact, and leadership in beauty.
• Translate complex business, innovation, culture and sustainability topics into clear, compelling, audience-first narratives.
• Establish clear creative briefs that define the audience, strategic objectives, narrative and performance expectations for each initiative.
• Lead the development of premium content, custom publisher partnerships, social-first storytelling and other content formats that drive meaningful audience engagement.
• Maintain a strong pulse on emerging formats, publisher offerings, creator ecosystems, platform innovation, and cultural trends to identify opportunities for L’Oréal Groupe to lead—not follow—the conversation.
• Build and manage a strategic ecosystem of media, publishing, platform, creator, and content-production partners that can help L’Oréal Groupe tell its stories with scale, credibility, and cultural relevance.
• Serve as a day-to-day contact for key external partners, representing L’Oréal with polish, sound judgment and a clear point of view.
• Identify and evaluate partnership opportunities based on strategic fit, audience quality, brand safety, creative potential, measurement capability, and anticipated return on investment.
• Act as a central connector across internal teams to align corporate story development, communications priorities, content strategy, and paid amplification.
• Work in close proximity to other members of the Corporate Affairs & Engagement team to ensure our content efforts support other internal priorities.

Requirements

• Education: Bachelor’s degree in Communications, Marketing, Journalism, Media, Advertising, Business, Public Relations, or a related field.
• Experience: Minimum 8–10 years of progressively responsible experience in corporate brand strategy, content strategy, media partnerships, branded content, communications, integrated marketing, publishing, or related discipline.
• Experience within beauty, luxury, consumer goods, media, technology, or other highly visible consumer-facing industries is preferred.
• Corporate Storytelling: Demonstrated ability to identify compelling stories within complex organizations and transform them into clear, engaging narratives for external audiences.
• Media & Partnership Expertise: Deep understanding of the US media landscape, including premium publishers, digital platforms, social ecosystems, creator partnerships, branded-content models, and emerging content formats.
• Paid Content Fluency: Experience developing and managing paid content programs and integrated media partnerships, with a clear understanding of how to balance creative ambition, audience relevance, brand safety, and measurable outcomes.
• Strategic Thinking: Ability to connect corporate positioning and business priorities to audience insight, cultural context, and channel strategy.
• Creative Judgment: Excellent editorial instincts and a sharp eye for what will make a story timely, credible, differentiated, and worth people’s attention.
• Communication: Exceptional written, verbal, and presentation skills. Ability to simplify complex information and communicate a clear, compelling point of view.
• Organization: Highly organized, detail-oriented, and able to manage multiple high-visibility initiatives, stakeholders, budgets, and deadlines simultaneously.

Preferred

• Experience working with or within premium publishers, media companies, creative agencies, media agencies, or brand studios.
• Experience developing executive thought-leadership content or corporate storytelling platforms.
• Familiarity with topics including sustainability, science and innovation, social impact, purpose-led business, inclusive beauty, and corporate reputation.
• Experience overseeing branded content productions, from briefing and concept development through approvals, launch, optimization, and reporting.
• Strong negotiation skills and experience managing scopes of work, partnership agreements, and vendor relationships.
• A natural curiosity about culture, media, beauty, technology, people, and the stories shaping how audiences see the world.
• Interest in the beauty industry preferred.

Benefits

• Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
• Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
• Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
• Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
• Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
• Employee Resource Groups (Think Tanks and Innovation Squads)
• Access to Mental Health & Wellness Programs