Director of Content & Thought Leadership at Marsh | New York, USA | $122K/yr – $244K/yr

Marsh

Director of Content & Thought Leadership

New York, USA (Hybrid)

$122K/yr – $244K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Define and lead Marsh\'s thought‑leadership program to align flagship research, executive narratives, and cross‑functional content with business goals.

Own the thought‑leadership agenda and editorial calendar aligned to business goals.
Must‑have: 8+ years in content strategy or editorial leadership (B2B or professional services).
Standout: Cross‑functional leadership across insight, product, marketing, and client teams.

Job Description

Responsibilities

Define and lead the firm’s thought‑leadership agenda: advise senior leaders and the C‑suite, oversee flagship research and executive narratives, and manage an editorial calendar aligned to business and product goals.
Translate data and customer insights into creative briefs and industry/practice‑level content strategies to improve targeting, product positioning, and campaign effectiveness.
Leverage AI and automation tools to accelerate content development, improve quality and personalization, and increase efficiency across the content and thought‑leadership program.
Design integrated, channel‑optimized programs and select the optimal delivery mix (social, media, events, client channels) to increase influence, support business development, and drive revenue.
Oversee campaign and regional program delivery, measure performance, iterate tactics using analytics, and present plans to clients to secure approvals.
Coordinate cross‑functional teams (insight, product, client, carrier, PR/brand) to align product mix, pricing strategy, and executive positioning.
Monitor and manage budgets, funding, and compensation approaches (including commissions, marketing service fees, contingencies, and project funding), recommend adjustments, and report progress to maximize ROI.
Evaluate team performance and staffing regularly to ensure productivity and appropriate resourcing.

Requirements

8+ years’ experience in content strategy, editorial leadership, corporate communications, or thought leadership (B2B or professional services preferred)
Portfolio of executive level writing; excellent writing and editing skills
Strategic thinker with experience linking content to business outcomes
Proven stakeholder management and cross functional influence
Experience with multichannel amplification and managing content teams/vendors
Comfortable in a matrixed organization
Hybrid NYC work and occasional travel required

Preferred

Reinsurance/insurance/financial services knowledge
Experience with research led campaigns and analytics teams
Track record placing executive bylines in top-tier outlets
Advanced degree in a related field

Benefits

health and welfare benefits
tuition assistance
401K savings and other retirement programs
employee assistance programs

Marsh

We help our clients and colleagues grow — and our communities thrive — by protecting and promoting Possibility. We seek better ways to manage risk and define more effective paths to the right outcome. We go beyond risk to rewards for our clients, our company, our colleagues, and the communities in which we serve.Marsh, a business of Marsh McLennan (NYSE: MMC), is the world’s top insurance broker and risk advisor. Marsh McLennan is a global leader in risk, strategy and people, advising clients in 130 countries across four businesses: Marsh, Guy Carpenter, Mercer and Oliver Wyman. With annual revenue of $23 billion and more than 85,000 colleagues, Marsh McLennan helps build the confidence to thrive through the power of perspective.

New York, New York, USA

27K employees (612 in marketing)

www.marsh.com