Responsibilities

• Lead development of holistic, insight‑driven content strategies for B2C/B2B audiences across the Optum Rx portfolio, ensuring alignment with enterprise priorities, brand positioning, and product narratives
• Partner closely with the VP of Content Strategy to translate business goals into unified content roadmaps, messaging frameworks, and multi‑channel content architectures that scale across markets and audiences
• Collaborate with audience and product marketing, campaign teams, sales, and analytics teams to understand audience needs, competitive dynamics, and business objectives, turning these inputs into actionable content plans and channel strategies
• Serve as the strategic integrator across content channels (digital/social, direct marketing, thought leadership, events/executive engagement), ensuring consistency, cohesion, and channel‑appropriate expression of narratives
• Drive content planning and prioritization across campaigns, programs, and evergreen initiatives, partnering with PMO to ensure realistic scopes, timelines, and resource alignment
• Provide strategic guidance to content channel leads and strategists, ensuring content is optimized for channel performance, personalization, accessibility, and regulatory requirements
• Identify opportunities for AI‑enabled content innovation (e.g., structured content, dynamic modules, metadata, automation) to improve speed, reuse, and personalization across the B2B/B2C ecosystem
• Lead content performance evaluation, partnering with analytics to define KPIs, interpret insights, and translate performance data into clear recommendations for optimization and future planning
• Ensure all B2B/B2C content meets brand, compliance, and quality standards, serving as a senior steward of message integrity, consistency, and enterprise governance