Responsibilities

• Define and drive an enterprise content vision and multi-channel strategy aligned to business priorities, customer needs, and brand positioning; translate it into a clear roadmap and decision framework. Ensure this strategy reflects an AI-centric approach to content – optimizing for both human engagement and machine-driven discovery, retrieval, and interpretation.
• Establish and evolve the content operating model (intake, prioritization, governance, and quality controls) to enable consistent, scalable execution across teams and partners. Ensure teams are equipped to operate within a modern, AI-centric content ecosystem, including skills in structured content, modular reuse, and data-informed decision making.
• Serve as executive steward of brand voice and content architecture, ensuring narrative consistency across channels, audiences, and regions while enabling speed through clear principles and approval mechanisms.
• Define the measurement framework for content effectiveness (impact, influence, revenue contribution, and brand outcomes) and use performance insights to drive optimization priorities (including SEO and discoverability).
• Design and implement a structured thought leadership program that identifies, enables, and elevates internal experts as influential voices through targeted content and engagement opportunities. Align thought leadership to broader content strategy and authority-building efforts, ensuring it contributes to both brand influence and discoverability across channels and AI-driven experiences.