Director, Content Strategy & Marketing

New York City, NY (On-site)

$190K/yr – $220K/yrDirector/Executive12+ years expFull time

Posted 7 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Build and scale Quad content by unifying storytelling across site, social, events, and thought leadership while aligning with GTM and product positioning.

  • Content ownership: Create and govern an enterprise narrative framework, KPIs, and optimization to drive awareness, consideration, and conversion.
  • Cross-functional orchestration: Align marketing, sales, and product to ensure cohesive campaigns that fuse brand storytelling with demand generation.
  • Scale through modern methods: Leverage AI and new technologies to streamline production, personalize experiences, and close gaps across channels.

Job Description

Responsibilities

  • Define and execute a comprehensive enterprise content strategy that aligns with Quad’s business priorities, brand and product positioning, and growth objectives.
  • Unify content across channels (site, social, events, thought leadership), ensuring consistency in messaging, storytelling, and audience experience.
  • Establish and operationalize clear content narrative frameworks that strengthen Quad’s positioning and clearly articulate the value of its products and services.
  • Partner with marketing, sales, and product leadership to ensure content supports awareness, consideration, and conversion goals, with clear alignment to go-to-market strategies.
  • Lead the development of integrated campaigns and content programs that connect brand storytelling with demand generation efforts.
  • Oversee and evolve the editorial function, setting strategic direction, elevating content quality, and ensuring alignment with enterprise priorities.
  • Define and implement a content performance framework, including KPIs, measurement strategies, and optimization processes to improve effectiveness across channels.
  • Identify and address gaps in current content and channel strategies, driving greater cohesion, efficiency, and impact across the marketing ecosystem.
  • Champion audience-first thinking, ensuring content is relevant, differentiated, and tailored to key customer segments.
  • Build strong cross-functional partnerships to enable content to scale effectively across the organization.

Requirements

  • Education: Bachelor’s degree in English, Journalism, Marketing or related field a plus. Appropriate education and/or experience may be substituted on an equivalent basis.
  • Experience: 12+ years of experience in content strategy, marketing, or related disciplines; B2B experience preferred
  • Experience leading cross-channel content and marketing strategies within complex, matrixed organizations
  • Proven success in transforming content into a strategic business driver, not just a support function
  • Strong ability to translate business strategy into clear, compelling narratives and content frameworks
  • Experience aligning content with full-funnel marketing objectives (awareness through conversion)
  • Deep understanding of digital, social, and integrated marketing channels
  • Demonstrated success leading and scaling high-performing content or editorial teams
  • Strong cross-functional leadership and stakeholder management skills
  • Analytical mindset with experience using data to inform content strategy and optimization

Benefits

We offer comprehensive benefits for eligible employees including medical, prescription, dental and vision insurance, 401(k) retirement savings, paid time off, holidays and additional benefits. Quad is proud to be an equal opportunity employer. We are committed to creating a place of belonging — a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories. Drug-Free Workplace

Quad logo

Quad

Quad (NYSE: QUAD) is a global marketing experience company that helps brands make direct consumer connections, from household to in-store to online. Supported by state-of-the-art technology and data-driven intelligence, Quad uses its suite of media, creative and production solutions to streamline the complexities of marketing and remove friction from wherever it occurs in the marketing journey. Quad tailors its uniquely flexible, scalable and connected solutions to clients’ objectives, driving cost efficiencies, improving speed to market, strengthening marketing effectiveness, and delivering value on client investments.Quad employs approximately 13,000 people in 14 countries and serves approximately 2,700 clients including industry leading blue-chip companies that serve both businesses and consumers in multiple industry verticals, with a particular focus on commerce, including retail, consumer packaged goods, and direct-to-consumer; financial services; and health. Quad is ranked as the 14th largest agency company in the U.S. by Ad Age (2023), and the second-largest commercial printer in North America, according to Printing Impressions (2023).For more information about Quad, including its commitment to ongoing innovation, culture and sustainable impact, visit quad.com.

Founded in 1971
Sussex, Wisconsin, USA
10K employees (1,327 in marketing)

Traffic Signals

Monthly Visitors
55.7K
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
34.2%
Direct
53.8%
Referral
9%
Social
1.6%
Paid
1.2%

Headcount Trend

Current headcount: ~10.2K

Marketing Team

Marketing Team Size
676 (7% of company)
Median Career Experience
13 years
Median Tenure
9.4 years

Funding

Total Funding
$1.9B
Last Raise
$35M
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $35M
  • Apr 2014
    Post IPO Debt • $1.9B

Recent News