Director, Content Strategy & Development

USA (Remote)

$135K/yr – $140K/yrDirector/Executive10+ years expFull time

Posted 12 days ago

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Job Summary

Own the end-to-end Team USA content strategy and storytelling across owned and distributed platforms, guiding strategy, editorial leadership, performance analytics, and cross-functional collaboration.

  • Define stories, distribution, optimization, and fan growth impact
  • Lead content planning, roadmaps, and cross-team collaboration
  • Drive channel strategy and external distribution with a focus on performance

Job Description

Responsibilities

  • Lead the strategic development, planning, optimization, and performance of all Team USA content across the fan ecosystem. Define what stories Team USA tells, where they are distributed, how they are optimized, and how they contribute to fan growth and business objectives.
  • Lead the content development function, translating the broader content vision into actionable plans, content roadmaps, and development priorities. Oversee content strategy, content intelligence and performance, and editorial planning efforts while partnering closely with the ContentProduction, Lifecycle, Insights, Marketing, and Commercial teams to maximize impact of Team USA storytelling across all owned and operated channels and platforms.
  • Content Strategy & Vision: Lead the development and execution of Team USA's holistic content strategy across all audience-facing platforms; develop a long-term content vision; establish annual content themes, franchise opportunities, editorial priorities, and storytelling frameworks; create a comprehensive content roadmap; identify emerging trends and audience opportunities.
  • Storyline Development & Editorial Leadership: Lead development of storytelling strategy and editorial vision; identify narratives with potential to drive fandom and audience growth; establish and lead a storyline development process; collaborate on recurring content franchises, serialized storytelling, and documentary concepts; partner with Production to ensure platform-specific needs.
  • Content Intelligence & Performance: Establish content intelligence framework; oversee predictive planning models; collaborate with Insights & Analytics to leverage audience research and analytics; adapt reporting for real-time use by content teams.
  • Owned & Operated Channel Strategy: Establish channel-specific objectives and content frameworks; partner with Lifecycle to develop content programming and distribution plans across all owned channels; define channel roles to guide content journeys and deepen engagement; provide strategic expertise for Team USA TV and FAST channel programming.
  • External Distribution Strategy: Lead content strategy for third-party platforms; identify opportunities for longform, episodic, documentary, and premium formats; shape concepts with internal and external stakeholders for optimization on third-party platforms.
  • Team Leadership & Budget Management: Lead and mentor content strategy, intelligence, and development team; oversee budget planning and investments; manage agency and production partner relationships; build a high-performing team focused on innovation and performance.

Requirements

  • Bachelor’s degree in Media, Communications, Journalism, Marketing, or a related field
  • 10+ years of experience in content strategy, media, audience development, entertainment, sports, or digital publishing
  • 5+ years of leadership experience
  • Demonstrated success leading multi-platform content organizations
  • Strong expertise in social, digital publishing, streaming, FAST, and longform content ecosystems
  • Experience developing original content franchises and serialized storytelling
  • Proven track record using audience analytics and performance insights to inform content decisions
  • Experience managing substantial content budgets and external partners
  • Strong understanding of sports, media, and entertainment industries
  • Strong knowledge of content performance analytics and audience insights

Benefits

  • Benefits: This position will be eligible for USOPC benefits. You can view a summaryhere.
United States Olympic & Paralympic Committee logo

United States Olympic & Paralympic Committee

At the United States Olympic & Paralympic Committee, our mission is empowering the competitive excellence and well-being of Team USA athletes, championing the power of sport, and inspiring the nation.We are the Team Behind the Team. We stand at the heart of a global, purpose-driven, multi-sport ecosystem, and together, through our love of sport, we are building a better, more inclusive world. Our core values and principles guide this work: Core Principles: - We promote and protect athletes’ rights, safety, and wellness. - We champion the integrity of sport. - Recognizing the expertise of our member organizations, especially NGBs, we respect their vital role and pledge our support to their success. - We set clear standards of organizational excellence and hold ourselves and all member organizations accountable. - As a trusted and influential leader, we’re committed to advancing the global Olympic and Paralympic movements, making a mark both internationally and domestically. - We honor and celebrate the legacy of Team USA athletes. Core Values: - Pursue Excellence - Lead Courageously - Serve Others - Foster Belonging The USOPC serves as both the National Olympic Committee and National Paralympic Committee for the United States. We are focused on protecting, supporting and empowering America’s elite athletes, and are responsible for fielding U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, and serving as the steward of the Olympic and Paralympic movements in the U.S. A federally chartered nonprofit corporation, the USOPC is entirely privately funded through the generosity of the American public and the support of many commercial partners. To learn more about how you can be part of the Team Behind the Team, visit usopc.org/careers.

Colorado Springs, Colorado, USA
1.1K employees (234 in marketing)

Traffic Signals

Monthly Visitors
62.7K
Monthly Google Ads Budget
$1.2K
Traffic Source Mix
Search
31.2%
Direct
26.8%
Referral
4.9%
Social
1.1%
Paid
0.2%

Headcount Trend

Current headcount: ~1.1K

Marketing Team

Marketing Team Size
216 (20% of company)
Median Career Experience
13 years
Median Tenure
1 years
Marketing Roles Posted (Last 30 Days)
2

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