Responsibilities

• Drive an integrated, channel-agnostic digital, multimedia storytelling strategy that elevates the organization's reputation as a timely, trusted authority in cancer care and accelerates philanthropic impact.
• Drive collaboration with digital channel leads, global program strategy teams, enterprise communications, and public affairs teams on the strategic input, distribution, and performance of content across web, email, social media, and digital advertising platforms.
• Manage the high-visibility campaign review ecosystem, unifying editorial copy approvals from the content strategy function with visual design direction from the brand function.
• Establish, maintain, and enforce comprehensive content governance plans, lifecycle standards, quality guardrails, and taxonomy frameworks across a centralized content ecosystem to maximize cross-promotion, compliance, and strategic alignment with business objectives.
• Foster structured collaboration with the Performance Marketing team to ensure all digital, multimedia content leverages keyword and SEO insights to effectively maximize audience reach.
• Play a pivotal role in the development, implementation, and continuous optimization of agile content workflows, team processes, and division standard operating procedures.
• Partner with the IT department as the primary stakeholder to drive the architecture, organization, and ICM-wide adoption of the Digital Asset Management System (DAMS).
• Define operational guardrails, copyright compliance workflows, and ethical standards for the team's use of approved generative AI tools within creative and editorial pipelines.
• Hold ultimate accountability for routine visual and message-compliance audits across all digital properties and materials to identify and correct deviations from brand guidelines.
• Oversee the management of ASCO’s staff brand portal, self-service toolkits, and accessible templates to empower staff to create brand-aligned content independently.

Requirements

• Bachelor’s degree in Marketing, Strategic Communications, Journalism, Brand Management or related field
• 10 - 12 years of experience in brand and content leadership, with at least 5 years in a senior role overseeing both strategy, storytelling, and technical production
• Proven track record of leading multi-channel storytelling campaigns for complex, multi-entity organizations and managing high-volume content operations across digital channels
• Experience in a healthcare, medical society, or clinical environment with the ability to translate complex scientific topics into accessible language
• Experience with fundraising marketing and/or working in a professional association/nonprofit organization
• Deep knowledge of the modern digital landscape
• Proficiency with AP Style
• 5 years of supervisory experience

Preferred

• Experience with project management, content creation, and content workflow tools
• Prior experience in an agency setting
• Experience in oncology content
• Master’s degree in a related discipline
• Preferred Education and Experience

Benefits

• Hybrid Work Environment
• Open Leave Policy
• Paid Family Leave
• 13 Paid Holidays per Calendar Year
• Staff Appreciation Days
• 401(k): 7.5% Employer Contribution
• Medical/Dental/Vision
• Employee Assistance Program
• Fertility and Family Forming
• Healthcare Concierge