Responsibilities - Content Strategy: Maintain up-to-date media industry knowledge to inform upstream initiatives. - Portfolio Thinking: Elevate strategic thinking across the portfolio and set learning agenda elements. - Creative Collaboration: Collaborate with creatives to identify content opportunities within today’s landscape. - Content Extension: Extend creative ideas with Experience Planners to produce additional content. - Best Practices: Establish content best practices to improve advertising effectiveness. - Plan-Level Content: Identify the role of content at platform, target or partner level within the Experience Plan with Brand Strategist. - Execution Quality: Ensure lead creatives execute in ways that drive effectiveness based on consumer behavior and channel best practices. - Content Capacity: Recommend content quantity and reach sufficiency with Investment team. - Production Alignment: Collaborate with Production on shoot capture, sourcing, and fit-for-purpose executions. - Influencers & Publishers: Work with Influencers or Media Publishers on branded content. - Priority Alignment: Participate in priority brand meetings and implement learnings with creative teams. - Team Collaboration: Facilitate collaboration and project management to ensure timely execution. - People Leadership: Provide vision, direction, and support to team members to align with mission and goals.