Responsibilities

• Develop and manage the annual and seasonal content calendar across email, social media, e-commerce, advertising, and B2B communications.
• Lead Matouk's editorial strategy and oversee content planning across all customer touch points.
• Develop and publish branded content for matouk.com, including new pages, seasonal campaigns, educational content, and product storytelling.
• Generate new editorial concepts and content ideas that support brand priorities, product launches, and seasonal storytelling.
• Manage Matouk's organic social media channels, including Instagram, Pinterest, Facebook, and LinkedIn.
• Manage internal and external writers and creative resources to produce product copy, campaign messaging, advertising copy, email content, and other marketing communications.
• Develop B2B communications and content supporting hospitality, corporate gifting, wholesale, and trade partners, including NuORDER and the Matouk Book.
• Identify proactive editorial opportunities and manage incoming media requests and product inquiries.
• Partner closely with Creative, Merchandising, E-commerce, Product Development, Sales, and PR to ensure content aligns with business priorities, product launches, and seasonal campaigns.
• Serve as the steward of the Matouk brand voice across all written communications.