Responsibilities

• Be a trusted partner and advisor to company wide leadership across our Ads and SaaS (Game Development, Industry) businesses
• Define unique Content strategies for integrated marketing and demand generation campaigns in partnership with your peers in Product Marketing and Integrated Marketing
• Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns.
• Identify key themes and topics that engage our audience, leveraging market research and user insights.
• Utilize data analytics to inform content strategies and optimize engagement across multiple platforms.
• Explore and implement AI tools and technologies to enhance content creation, personalization, and distribution efficiency.
• Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation.
• Ensure all content maintains the brand voice and adheres to quality standards.
• Partner with game developers, artists, and Industry professionals to create authentic and relatable content that highlights game features, Industry use cases, ads and monetization offerings and community engagement.
• Monitor community feedback, content performance and trends to adjust content strategies accordingly.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field; MBA preferred.
• At least seven (7) years of experience in content marketing, with at least three (3) years in the gaming industry
• Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale
• Proven experience in leveraging AI technologies for content creation and marketing optimization.
• Strong understanding of gaming culture, trends, and audience preferences.
• Excellent writing, editing, and storytelling skills, with a portfolio demonstrating content expertise.
• Proficient in content management systems, SEO best practices, and analytics tools.
• Ability to learn with changing times and new frontiers of marketing.
• Experience in managing and mentoring marketing teams to achieve strategic goals.

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family-care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program