Director, Content Marketing at Unity South APAC (SEA, ANZ, IND Subcont.) | New York City, NY | $198K/yr – $297K/yr

Unity South APAC (SEA, ANZ, IND Subcont.)

Director, Content Marketing

New York City, NY (On-site)

$198K/yr – $297K/yrDirector/Executive7+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own content strategy for integrated marketing and demand generation across Unity Ads and SaaS, translating audience insights into authentic, multi-channel content that accelerates engagement and growth in gaming and industry use cases.

Content Strategy: Define cross-functional content plans with Product Marketing and Integrated Marketing to support campaigns and demand generation.
Production & Quality: Oversee ebooks, videos, webinars, articles, and social content aligned to brand voice and campaign goals.
Analytics & AI: Use data to inform content strategy and boost engagement across platforms and apply AI tools to improve creation and distribution.

Job Description

Content Strategy: Define cross-functional content plans with Product Marketing and Integrated Marketing to support campaigns and demand generation.
Production & Quality: Oversee ebooks, videos, webinars, articles, and social content aligned to brand voice and campaign goals.
Collaboration & Alignment: Work with Comms, Brand Studio, and other teams to ensure content supports key campaigns.
Audience & Insights: Identify themes and topics using market research and user insights.
Analytics & Optimization: Use data to inform content strategy and boost engagement across platforms.
AI-Enabled Creation: Explore and implement AI tools to enhance content creation, personalization, and distribution efficiency.
Content Production Oversight: Manage high-quality content across formats that drive integrated marketing and demand gen.
Brand & Quality Standards: Ensure content maintains brand voice and adheres to quality guidelines.
Authenticity & Relevance: Partner with game developers, artists, and Industry professionals to highlight features, use cases, ads, monetization, and community engagement.
Monitoring & Iteration: Track feedback, performance trends, and adjust strategies accordingly.

Unity South APAC (SEA, ANZ, IND Subcont.)

Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity is the foundation upon which the world’s most powerful digital content is created. Specifically, Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.In the fourth quarter of 2021, Unity had, on average, 3.9 billion monthly active end users who consumed content created or operated with its solutions. The applications developed by these creators were downloaded, on average, five billion times per month in 2021. For more information, please visit www.unity.com. Check out our Global page www.linkedin.com/company/unity

Singapore, SGP

1 employees

www.unity3d.com