Responsibilities - Be a trusted partner and advisor to company wide leadership across our Ads and SaaS (Game Development, Industry) businesses - Define unique Content strategies for integrated marketing and demand generation campaigns in partnership with your peers in Product Marketing and Integrated Marketing - Collaborate with Comms, Brand Studio, and other marketing teams to align content with key campaigns - Identify key themes and topics that engage our audience, leveraging market research and user insights - Utilize data analytics to inform content strategies and optimize engagement across multiple platforms - Explore and implement AI tools and technologies to enhance content creation, personalization, and distribution efficiency - Oversee the production of high-quality content, including ebooks, articles, videos, webinars, social media posts, and marketing collateral that work hard for integrated marketing and demand generation - Ensure all content maintains the brand voice and adheres to quality standards - Partner with game developers, artists, and Industry professionals to create authentic and relatable content that highlights game features, Industry use cases, ads and monetization offerings and community engagement - Monitor community feedback, content performance and trends to adjust content strategies accordingly - Provide regular reports and insights to senior leadership, highlighting successes and areas for improvement Requirements - Bachelors degree in Marketing, Communications, or a related field; MBA preferred - At least seven (7) years of experience in content marketing, with at least three (3) years in the gaming industry - Understanding of demand generation campaigns, experience creating content strategy in line with such campaigns, and executing at scale - Proven experience in leveraging AI technologies for content creation and marketing optimization - Strong understanding of gaming culture, trends, and audience preferences - Excellent writing, editing, and storytelling skills, with a portfolio demonstrating content expertise - Proficient in content management systems, SEO best practices, and analytics tools - Ability to learn with changing times and new frontiers of marketing - Experience in managing and mentoring marketing teams to achieve strategic goals Preferred - MBA preferred Benefits - Comprehensive health, life, and disability insurance - Commute subsidy - Employee stock ownership - Competitive retirement/pension plans - Generous vacation and personal days - Support for new parents through leave and family-care programs - Office food snacks - Mental Health and Wellbeing programs and support - Employee Resource Groups - Global Employee Assistance Program - Training and development programs - Volunteering and donation matching program