Responsibilities - Content Strategy & Architecture - Develop and maintain the enterprise content strategy aligned to brand, business, and customer experience goals. - Define the content architecture, including modular content systems, metadata frameworks, taxonomies, and governance models to support personalization and omnichannel activation. - Establish storytelling frameworks that ensure consistent brand voice, narrative cohesion, and creative excellence across all channels and platforms. - Create content playbooks, guidelines, and templates to drive consistency and efficiency across internal teams and agency partners. - Lead content strategy for National 360° campaigns, ensuring alignment across platforms, channels inclusive of paid media, owned digital channels, in‑store, social, and CRM. - Partner with Channel partners, business functions and The Collective to translate campaign objectives into cohesive content plans. - Ensure storytelling is integrated, sequenced, and optimized across the full customer journey. - Oversee content planning, briefing, and orchestration to ensure timely and effective delivery. AI ‑ Enabled Content Systems & Innovation - Identify and implement AI and automation technologies that enhance content creation, versioning, optimization, and personalization. - Advocate for prioritization with key stakeholder partners: Product, Engineering and Digital teams to develop and integrate AI tools safely, responsibly, and in alignment with enterprise standards. - Develop enterprise standards for Ai tools to be scalable for the enterprise; including close partnership with key stakeholders like Legal, Shopper Experience and Division teams. - Drive innovation in dynamic content, predictive content models, and generative AI applications to support personalization at scale. - Develop and maintain a scalable content ecosystem that supports always‑on personalization across email, app, site, retail media, and paid media. - Partner with CRM, Loyalty, and Digital teams to ensure content is modular, metadata‑driven, and optimized for personalization engines. Creative Leadership - Manage small team of Sr Designers to create and/or refresh brands and/or sub-brand identifies in company portfolio. - Direct Sr Designers to develop 360 digital marketing tactics across customer journey including: Paid, CRM, app/web and in-store. - Partner closely with The Collective (Albertson’s Media Network) to ensure brand guidelines are adhered across all vendor funded initiatives inclusive of digital media, owned channels, in-store and social influencer content. - Define roles, responsibilities, and workflows across internal and external teams to ensure clarity and efficiency. - Oversee agency performance, ensuring output meets brand standards, operational requirements, and campaign objectives. - Manage budgets, scopes, and timelines associated with content development and production. - Serve as the lead for creative, content, and production agency partners. Operational Excellence & Process Management - Implement measurement frameworks to evaluate content performance, operational efficiency, and creative effectiveness, partnering with data science, data analytics and CAMI (Customer Analytics Market Intelligence) teams. - Partner closely with Brand Marketing Ops team, Product, and Marketing Operations to streamline processes and remove friction across teams. - Ensure compliance with legal, regulatory, and brand standards across all content.