Director Content Marketing

Las Vegas, NV (On-site)

Salary Not AvailableDirector/ExecutiveFull time

Posted 3 months ago

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Job Summary

Drive Caesars’ enterprise SEO and AI discovery strategy across all digital properties and oversee a lean team to prioritize and execute high-impact initiatives.

  • Own prioritization and hands-on execution for discovery across traditional search, GEO platforms, and AI-driven experiences.
  • Lead strategy for all Caesars properties and digital lines of business with one Director + Specialist team.
  • Direct critical initiatives influencing how millions of travelers discover, evaluate, and book with Caesars.

Job Description

Responsibilities

  • The Director, Content Marketing serves as the strategic and operational engine behind Caesars Entertainment’s enterprise SEO and AI discovery ecosystem.
  • This role leads how Caesars.com—and all supporting digital properties—are discovered across traditional search engines, Generative Engine Optimization (GEO) platforms, and emerging AI-driven experiences.
  • With a lean, high-impact team (Director + Specialist) and expansive business scope (all properties, all digital lines of business), this leader must excel at prioritization, hands-on execution, and operational efficiency.
  • You will design the strategy, determine where to focus limited resources for maximum impact, and personally drive critical initiatives that influence how millions of travelers discover, evaluate, and book with Caesars.
Harrah's Cherokee Valley River logo

Harrah's Cherokee Valley River

An enterprise of the Eastern Band of the Cherokee Nation, Harrah's Cherokee Valley River Casino & Hotel is located in Murphy, North Carolina. We feature 50,000 square feet of gaming space with over 1,000 slots and 70 traditional table games, a five-outlet Food Market and a 300-room, full-service hotel.Know When to Stop Before You Start. ® Gambling Problem? Call 1-800-522-4700. Must be 21 years of age or older to gamble or enter the casino floor.

Murphy, North Carolina, USA
247 employees (16 in marketing)

Traffic Signals

Monthly Visitors
7.6M
Monthly Google Ads Budget
$531.5K
Traffic Source Mix
Search
30.6%
Direct
50.6%
Referral
15.8%
Social
0.6%
Paid
2.2%

Headcount Trend

Current headcount: ~247

Marketing Team

Marketing Team Size
7 (3% of company)
Median Career Experience
14 years
Median Tenure
2 years