Director Content Marketing at Albertsons Companies | Pleasanton, CA | $170K/yr – $200K/yr

Albertsons Companies

Director Content Marketing

Pleasanton, CA (On-site)

$170K/yr – $200K/yrDirector/Executive10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own enterprise content strategy and governance for omnichannel activation, balancing brand storytelling with scalable AI-enabled personalization across paid, owned, and in-store channels.

Content architecture and governance: modular systems, taxonomies, metadata, and roles that enable personalization at scale.
Storytelling and activation: consistent brand voice and cohesive storytelling across the full funnel and all platforms.
AI tooling and enterprise standards: leading safe, scalable AI content tools with Legal, Shopper Experience and Division partners for governance and speed.

Job Description

Develop and maintain the enterprise content strategy aligned to brand, business, and customer experience goals.
Define the content architecture, including modular content systems, metadata frameworks, taxonomies, and governance models to support personalization and omnichannel activation.
Establish storytelling frameworks that ensure consistent brand voice, narrative cohesion, and creative excellence across all channels and platforms.
Create content playbooks, guidelines, and templates to drive consistency and efficiency across internal teams and agency partners.
Lead content strategy for National 360° campaigns, ensuring alignment across platforms, channels inclusive of paid media, owned digital channels, in‑store, social, and CRM.
Partner with Channel partners, business functions and The Collective to translate campaign objectives into cohesive content plans.
Ensure storytelling is integrated, sequenced, and optimized across the full customer journey.
Oversee content planning, briefing, and orchestration to ensure timely and effective delivery.
Identify and implement AI and automation technologies that enhance content creation, versioning, optimization, and personalization.
Advocate for prioritization with key stakeholder partners: Product, Engineering and Digital teams to develop and integrate AI tools safely, responsibly, and in alignment with enterprise standards.

Albertsons Companies

3.4 Glassdoor

Albertsons Companies is one of the largest food and drug retailers in the United States, with over 2,200 stores in 34 states and the District of Columbia. Our well-known banners include Albertsons, Safeway, Vons, Jewel-Osco, Shaw's, Acme, Tom Thumb, Randalls, United Supermarkets, Pavilions, Star Market, Haggen, Carrs, Kings Food Markets, and Balducci's Food Lovers Market. We support our stores with 22 distribution centers and 19 manufacturing plants.Our 285,000 associates have a passion for great service and building lasting relationships with our customers. Through a companywide focus on innovation, we are continually enhancing our digital and product offerings, making it easy for customers to get what they need, wherever they are. Learn more about our Social Media Standards and Guidelines: https://www.albertsonscompanies.com/policies-and-disclosures/social-media-standards-and-guidelines/default.aspx

Founded in 1939

Boise, Idaho, USA

111K employees (3,923 in marketing)

www.albertsonscompanies.com

55% recommend to a friend

61% CEO approval