Director Content & Communications Strategy, D/Cipher

New York City, NY (Hybrid)

$115K/yr – $125K/yrDirector/Executive10+ years expFull time

Posted 3 weeks ago

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Job Summary

Own multi-channel thought leadership and executive communications while aligning product marketing, brand storytelling, and PR to accelerate pipeline and raise market position.

  • Content ownership across thought leadership, executive comms, sales narratives, awards, and brand messaging
  • Social strategy led on LinkedIn with a focus on executive visibility and external presence
  • Integrated communications across paid, earned, and owned to maximize reach and business impact

Job Description

Responsibilities

  • Own the development of high-impact content across channels, including thought leadership, executive communications, sales narratives, award submissions, email newsletter and brand messaging
  • Lead social media strategy and execution, with a primary focus on LinkedIn and executive visibility
  • Identify and secure opportunities to increase brand awareness through industry events, publications, partnerships, and awards programs
  • Ensure consistency of messaging and storytelling across all external communications
  • Lead communications initiatives across paid, earned, and owned channels to maximize reach, engagement, and business impact
  • Partner closely with Product Marketing, Sales, Brand, and Creative teams to align messaging, support go-to-market efforts, and accelerate pipeline growth
  • Help establish communication priorities, editorial calendars, and campaign alignment across the organization
  • Measure and optimize performance using communications and marketing metrics
  • Develop and execute an integrated communications and thought-leadership strategy to strengthen D/Cipher's market position and brand authority
  • Translate complex products, technologies, and industry trends into clear, persuasive narratives for customers, partners, media, and industry audiences

Requirements

  • Bachelor’s degree in Business, Communications, Marketing, or a related field (or equivalent relevant work experience)
  • 10+ years of marketing and communications experience
  • At least 5 years within AdTech, digital media, marketing technology, or related industries
  • Demonstrated exceptional writing, editing, and communication skills with the ability to influence and persuade diverse audiences
  • Proven experience in content strategy, thought leadership, executive communications, PR, and award submissions
  • Deep understanding of the AdTech, digital advertising, and media landscape
  • Strong strategic mindset with ability to connect communications initiatives to business objectives and growth outcomes
  • Highly adaptable, collaborative, and comfortable operating in dynamic, evolving environments
  • Demonstrated ownership mentality with a bias for action and execution
  • Demonstrated success leading thought leadership, social media, public relations, and integrated communications programs

Preferred

  • Experience leading executive thought leadership and social media programs
  • Agency relationships and experience managing PR and awards programs
  • Proven track record translating complex technical concepts into market-facing narratives

Benefits

  • medical, dental, vision, prescription drug coverage
  • unlimited paid time off (PTO)
  • adoption or surrogate assistance
  • donation matching
  • tuition reimbursement
  • basic life insurance
  • basic accidental death & dismemberment
  • supplemental life insurance
  • supplemental accident insurance
  • commuter benefits
People Inc. logo

People Inc.

People Inc. (formerly Dotdash Meredith) is the largest digital and print publisher in America. More than 175 million people trust us each month to help them find inspiration, make decisions, and take action. People Inc.'s more than 40 iconic brands include PEOPLE, Food & Wine, Travel + Leisure, Better Homes & Gardens, Verywell, Allrecipes, REAL SIMPLE, Investopedia, and Southern Living. People Inc. is based in New York City and is an operating business of IAC (NASDAQ: IAC).

New York, New York, USA
1.8K employees (753 in marketing)

Traffic Signals

Monthly Visitors
191K
Traffic Source Mix
Search
12.7%
Direct
61.6%
Referral
20%
Social
3.2%
Paid
2.5%

Headcount Trend

Current headcount: ~1.8K

Marketing Team

Marketing Team Size
606 (33% of company)
Median Career Experience
17 years
Median Tenure
1.3 years
Marketing Roles Posted (Last 30 Days)
12

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