Responsibilities

• Content Strategy: Develop and execute comprehensive, data-driven content strategies that support business objectives, including lead generation, brand awareness, and client engagement.
• Content Creation: Oversee the production of diverse content formats, including blogs, whitepapers, videos, case studies, webinars, and more, ensuring quality, consistency, and alignment with the company’s tone and mission.
• Multi-Channel Distribution: Create and manage content for digital, print, social media, and other platforms to maximize audience reach and engagement.
• SEO Integration: Apply strong SEO knowledge to optimize content for organic visibility and performance.
• Team Leadership: Manage and mentor a team of content creators, fostering a collaborative and innovative environment.
• Analytics and Optimization: Measure content performance using tools like Google Analytics and HubSpot. Use insights to optimize strategies and maximize ROI.
• Collaboration: Work closely with marketing, sales, design, and other cross-functional teams to ensure content aligns with broader company objectives.
• Content Calendar Management: Develop and maintain a detailed content calendar, ensuring timely production and effective distribution.
• Trend Adaptation: Stay ahead of content marketing trends, tools, and technologies, such as AI, interactive content, and emerging media formats.

Requirements

• Experience: 7-10 years in content marketing, storytelling, or related fields, with at least 3-5 years in a leadership or managerial role.
• Strategic Expertise: Proven ability to develop and execute data-driven content strategies.
• Creative Excellence: Track record of creating compelling brand narratives and multi-channel content.
• Technical Proficiency: Strong familiarity with CMS platforms (e.g., HubSpot, WordPress) and digital marketing tools.
• Leadership Skills: Demonstrated ability to manage and inspire a team, ensuring high performance and professional growth.
• Analytical Insight: Skilled in measuring content performance and implementing data-driven optimizations.
• Educational Background: Bachelor’s degree in Marketing, Communications, Journalism, or a related field (advanced degrees or certifications are a plus).

Preferred

• Advanced degrees or certifications are a plus.

Benefits

• Blue Cross Blue Shield, low-deductible options
• 401K with 4% match
• Life insurance