Responsibilities

• Owning charity: water’s Spring recurring revenue target — acquisition, retention, upgrade, and LTV — as the primary measure of team success
• Building and managing the full-funnel consumer donor journey from first gift through multi-year commitment. Actively looking at how to accelerate a donor's depth of giving and move consumer donors into Mid & Major portfolios
• Designing and optimizing the 1x-to-Spring conversion pathway, evaluating one-time giving programs primarily through a recurring conversion lens
• Partnering with the VP and Revenue Resources team to define ‘major donor ready’ signals and build the handoff infrastructure that captures them
• Owning paid acquisition strategy across all channels (paid social, paid search, TV/CTV, display, direct mail); setting the brief, directing agency and contractor partners, and holding them accountable to performance
• Managing a multi-channel paid media budget with rigor — forecasting, tracking, and reporting on CAC, CPA, ROAS, and revenue attribution
• Building toward an AI-optimized media operating model that replaces long-term agency dependence, staying current on how AI is reshaping paid acquisition and accelerating its integration it into how the team operates
• Managing and developing two direct reports: Campaign Senior Manager and Lifecycle Senior Associate, with clear performance expectations and regular developmental feedback
• Building the feedback loops between paid media, lifecycle, and campaign functions that compound learning across every activation
• Owning channel performance metrics: CPA, ROAS, retention rate, upgrade rate, Spring conversion from 1x, and LTV

Requirements

• 8-10 years in consumer marketing or fundraising with direct ownership of revenue targets, including significant time in a growth or performance marketing capacity
• Hands-on paid media experience, you have personally directed paid acquisition strategy across digital channels (Meta, Google, paid social) and understand media planning, audience targeting, creative testing, and budget management at a meaningful scale. Agency direction experience required.
• A commitment to integration & collaboration. You’re more eager to see the organization's revenue grow then just Consumer. You work well with Product, Engineering, and Design teams to deliver exceptional experiences and strong experimental designs.
• Extensive experience with subscription or monthly giving programs. You have owned a recurring revenue product (subscription, membership, or monthly donor program) and have demonstrated results in acquisition, retention, and upgrade.
• Full-funnel fluency: you’ve managed or closely directed paid acquisition, lifecycle communications, and campaign programs as an integrated system, not separate functions
• Experience managing direct reports and agency or contractor relationships. You’ve developed people and held external partners accountable to performance
• Strong analytical instincts. You are comfortable with CAC, LTV, retention cohort analysis, and the metrics that distinguish a healthy recurring revenue program from one quietly eroding
• Clear POV on how AI is changing paid media and marketing operations and a track record of leaning into new tools before they become standard

Preferred

• Experience in nonprofit fundraising or with mission-driven consumer audiences
• Familiarity with direct mail as a channel; audience segmentation, cadence strategy, creative testing
• Experience building or scaling a recurring giving or membership program from the ground up

Benefits

• Unlimited PTO
• Summer Fridays
• 6-week paid sabbatical leave after 5 years of employment
• Annual bonus potential through The Pool
• 401k plan + employer match
• Medical covered at 85% + Dental/Vision contributions
• FSA + dependent day care FSA
• Employer-paid life insurance, STD, LTD
• 16-week paid maternity and paternity leave for new parents
• Stipends for Home office, Professional Development, and a You-do-You Perk