Responsibilities

• Lead the development of a forward-thinking PR strategy that prioritizes conversation creation, cultural relevance, and breakthrough earned moments, not just traditional coverage.
• Serve as the primary creative and strategic driver for PR, originating big ideas and defining the narratives that agency partners bring to life.
• Translate brand strategy, campaigns, and insights into compelling PR stories that feel timely, human, and culturally fluent.
• Set the creative direction and lead day-to-day agency management with a focus on executional excellence, clear timelines, and measurable impact.
• Partner closely with Brand, Social/Community, Influencer, Partnerships, and Professional Marketing teams to identify and unlock PR-worthy moments from existing initiatives and assets.
• Ensure PR is integrated early into campaign planning to maximize earned potential and cultural impact.
• Collaborate with leadership, spokespersons and talent partners to elevate Nutrafol’s voice across wide-reaching consumer conversations and channels.
• Measure success beyond volume – evaluating quality, resonance, and cultural impact – and continuously refine strategy based on performance, competitive landscape, and cultural shifts

Requirements

• 12+ years of public relations experience (in-house and/or agency), preferably in beauty, wellness, health, or culturally driven consumer brands
• Proven ability to originate and lead big ideas, not just execute briefs
• Strong understanding of modern PR, including how earned media, social, creators, and culture intersect
• Experience managing and pushing agencies to deliver elevated, strategic work
• Excellent writing, storytelling, and verbal communication skills, with the ability to tailor messaging across audiences
• Highly collaborative leader who can influence cross-functionally and inspire partners
• Comfortable operating in a fast-paced, evolving environment with both strategic oversight and hands-on execution
• Deep curiosity about culture, trends, and what actually drives conversation today

Benefits

• Fully remote work experience
• Comprehensive medical, dental, and vision package, including FSA program
• 401K with employer match
• Quarterly Bonus Program
• Flexible PTO
• Two company-wide wellness breaks every day
• Free lunch on us every Tuesday and Thursday via Seamless/Grubhub
• Monthly wellness stipend
• Monthly internet stipend
• Monthly cell phone stipend