Director, Consumer Marketing at Edmentum | USA | $160K/yr – $170K/yr

Edmentum

Director, Consumer Marketing

USA (Remote)

$160K/yr – $170K/yrDirector/Executive10+ years expFull time

Posted 1 month ago

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Job Summary

Own the consumer marketing engine for ecommerce growth with full funnel, data-driven optimization, and cross-functional collaboration.

Growth Leadership: Build and mentor the Consumer Marketing team to hit revenue goals.
Channel Ownership: Lead SEO, PPC, email, and paid media with a unified lifecycle approach.
Performance & Optimization: Use site data and marketing automation to boost acquisition, engagement, and repeat purchases.

Job Description

Responsibilities\n

Lead and grow the Consumer Marketing team to execute eCommerce strategy and achieve revenue goals.
Develop and implement comprehensive digital marketing strategies across SEO, PPC, email, and paid media.
Design and execute full-funnel campaigns to drive customer acquisition and engagement.
Use data insights to optimize site performance and inform strategic decisions.
Manage marketing automation to nurture leads and encourage repeat purchases.
Collaborate with agencies and internal teams to ensure cohesive and impactful marketing execution.
Stay ahead of industry trends and foster a culture of innovation and excellence.

\n\nRequirements\n

10+ years of experience in eCommerce and digital marketing.
Skilled in SEO, PPC, email marketing, and digital strategy.
Bachelor’s degree in Marketing, Communication, or a related field.
Data-driven and understand key performance metrics.
Proficient in marketing automation and campaign execution.
Experience managing agencies and optimizing paid media.
Collaborative leader who builds strong cross-functional relationships.
Committed to inclusion and ethical practices.
Stay informed on industry trends and competitive dynamics.
Mentor and develop high-performing teams.

\n\nBenefits\n

We also offer a comprehensive benefits package to support your overall well-being and work-life balance. This includes medical, dental, and vision insurance with various plan options, a 401(k) retirement plan with company matching, and a flexible Time Away Program along with 10 paid holidays, 2 floating holidays, 1 wellness day, and a winter office closure at the end of December.
Additionally, we provide resources to promote wellness, ensuring you have the support you need both professionally and personally.

Edmentum

3.3 Glassdoor

Edmentum believes that every student deserves the opportunity to thrive - whether they seek to catch up, stay on track, or simply chart their own path. When you pair our comprehensive, research-backed learning acceleration solutions with empowered and supported educators, you can change the direction of students’ lives. To ensure the authenticity of all job postings, Edmentum encourages all applicants to only apply for roles posted on our website at edmentum.com/careers.

Founded in 1989

Minneapolis, Minnesota, USA

1.4K employees (116 in marketing)

www.edmentum.com

51% recommend to a friend

63% CEO approval