Responsibilities

• Develop and lead integrated consumer communications strategies for NAOU brands and priority initiatives, leveraging earned media, social amplification, and cultural storytelling to drive relevance, demand, and advocacy.
• Serve as a strategic advisor to senior marketing and communications leaders—shaping narratives, messaging, and communications strategies that support brand and business objectives .
• Create and activate breakthrough communications moments that connect brands to culture, with a strong emphasis on sports, entertainment, partnerships, and influencer ecosystems.
• Drive proactive, earned-first media engagement strategies to strengthen brand visibility, credibility, and cultural relevance across key audiences.
• Lead agency strategy and performance, managing multiple partners to deliver cohesive, high-quality work aligned to brand and campaign objectives .
• Operate effectively within a highly matrixed and networked organization—aligning stakeholders across Marketing, P ublic A ffairs , C ommunications and S ustainability (PACS) , bottling partners , and global teams to ensure consistency and impact.
• Build and maintain strong relationships with key media, industry partners, and external stakeholders to amplify brand narratives.
• Ensure communications are fully integrated with colleagues, bottling partners , customers, and system partners, to ensure alignment and consistency across the Coca -Cola system.
• Support issues and crisis communications as needed, partnering with cross-functional teams to help assess risk, shape messaging, and protect brand and corporate reputation.
• Partner with cross-functional teams to anticipate and mitigate reputational risk, providing communications input on campaigns, partnerships, and talent engagement.

Requirements

• Proven experience (10+ years) in consumer communications with a strong track record of delivering impactful, earned-led campaigns (agency and/or in-house).
• Deep expertise in sports and entertainment communications, with demonstrated success leveraging cultural platforms, talent, and partnerships to drive brand relevance.
• Strong experience managing multiple agency partners and leading integrated agency ecosystems to deliver against business goals.
• Exceptional stakeholder management skills, with the ability to influence and align senior leaders and cross-functional teams in a complex, matrixed environment.
• Demonstrated ability to serve as a trusted advisor—translating business objectives , consumer insights, and cultural trends into clear communications strategies.
• Strong business acumen, with the ability to connect communications strategies to brand, marketing, and commercial objectives .
• Experience supporting issues and crisis communications, with strong judgment and the ability to operate effectively in sensitive or fast-moving situations.
• Experience operating in a fast-paced, dynamic environment, balancing multiple priorities and delivering at speed.
• Excellent written, verbal, and presentation skills, including experience engaging and advising executive audiences.
• High level of judgment, collaboration, and influence to build trust and drive results across the organization.