Responsibilities

• Develop, oversee, and execute a multi-million dollar, comprehensive connected commerce and media strategy that includes retail, DTC, social, email, and agentic experiences.
• Design omnichannel customer journeys that drive acquisition, conversion, retention, and lifetime value.
• Establish a multi-year roadmap to accelerate sales and market share growth.
• Lead and cultivate media agency relationships, serving as the primary point of contact for strategic alignment and campaign execution.
• Lead contract negotiations with external partners to secure competitive rates, favorable terms, and guaranteed deliverables.
• Maximize ROI through continuous resource optimization, closely monitoring media spend, agency allocations, and campaign performance metrics.
• Lead media strategy and activation across key retail partners and media networks.
• Optimize investment to maximize incremental sales, ROAS, and customer acquisition.
• Partner with agencies and retail media platforms to improve audience targeting, attribution, and measurement.
• Develop testing frameworks for new commerce media opportunities, audience strategies, and promotional tactics.

Requirements

• Bachelor's degree in marketing, business, e-Commerce, digital media, analytics, or related field.
• 15+ years of experience in digital marketing, e-commerce, retail media, commerce marketing, or omnichannel strategy.
• 5+ years of leadership experience managing teams and agency partners.
• Proven experience leading retail media and connected commerce initiatives.
• Experience managing multimillion-dollar media and marketing budgets.
• Strong analytical skills with expertise in performance measurement and attribution.
• Demonstrated success driving revenue growth through digital commerce channels.

Preferred

• MBA or advanced business degree.
• Experience with leading retail media platforms (Amazon Ads, Walmart Connect, Target Roundel, Kohls Media Network, etc.).
• Experience with major Marketing and analytics platforms including Adobe and retail media technologies.
• Background in CPG, retail, consumer products, or omnichannel commerce organizations.

Benefits

• Join a publicly traded company dual-listed on NYSE and TSX with great potential
• Be part of a workplace where meaningful connections and teamwork are celebrated
• From local to international, be ready to work alongside a diverse group of colleagues
• Benefit from mentorship and continuous development opportunities
• Take advantage of our attractive benefits packages