Director of Communications

Rohnert Park, CA (Remote)

$130K/yr – $150K/yrDirector/Executive7+ years expFull time

Posted 4 months ago

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Job Summary

Drive World Centric’s external communications and brand storytelling to advance its mission and credibility.

  • Must-have: 7+ years in progressive communications in nonprofit/advocacy settings
  • Standout: Ownership of external channels with direct access to leadership and a track record shaping brand identity

Job Description

Responsibilities

  • Develop and execute an integrated communications and content strategy that establishes a distinct, mission-driven organizational voice
  • Shape and steward World Centric's brand identity across all external channels — ensuring how we show up in the world reflects the depth and integrity of our work
  • Identify high-impact media opportunities that prioritize quality of audience and credibility of placement over volume
  • Build and maintain relationships with journalists, advocates, influencers, and thought leaders across traditional and emerging platforms
  • Create original content across formats — long-form pieces, opinion and editorial, digital campaigns, social content, email, reports — that translates complex systemic issues into sharp, accessible narratives without losing accuracy or edge
  • Develop content strategies around the issues central to our worldview: war and peace, climate change, social and economic inequality, human rights, environmental justice
  • Build frameworks for talking about materials science, innovation, and business structure in ways that connect to broader movements and resonate with mission-aligned audiences
  • Own and evolve the World Centric website as a communications and storytelling platform
  • Lead social media strategy and execution across relevant platforms
  • Develop and manage email and other communications, including audience segmentation and engagement strategy

Requirements

  • 7+ years of progressive communications, journalism, marketing experience, with meaningful time in the nonprofit, social enterprise, policy, or advocacy space
  • Demonstrated experience building or evolving brand identity for organizations defined by their mission, values, and actions — not their products
  • Proven track record developing and executing integrated communications strategies that delivered measurable results
  • Deep knowledge of global environmental, social, political, and human rights landscapes — conflict, human rights, climate change, inequality, and systemic injustice — and the ability to position narratives credibly within them
  • Direct ownership of external channels: website, social, email, and PR
  • Exceptional writing, editing, and storytelling across formats and audiences
  • Strong media relationships across traditional and emerging platforms
  • Portfolio of work that carved out distinctive positioning through content and storytelling — not safe, conventional campaigns
  • Experience managing consultants and/or direct reports

Preferred

  • Background at the intersection of business, impact and advocacy: companies or organizations that take public positions on political and environmental issues
  • Track record building niche, passionate audiences rather than pursuing mass reach
  • Familiarity with B Corp, worker cooperative, or similar mission-aligned business structures
World Centric logo

World Centric

The choices we make reveal how much we care for our world. Confronted by the social and environmental realities of our time, we choose to pursue our vision for a thriving world. Through our products, carbon giving program, and partnerships we are using business to create a better world.World Centric began with a mission to reduce economic injustice and environmental degradation through education and community networks. Founded in 2004 by Aseem Das as a non-profit, he funded the organization through a small, online store promoting Fair Trade products. Realizing the contribution compostables items have to reducing waste, they were added to the store’s offerings. As demand grew for an earth-friendly alternative to traditional disposables, World Centric began to innovate and introduce our own products made from renewable resources and agricultural byproducts. We unintentionally became a leading supplier in the green packaging industry.Recognizing the power of commerce to impact the planet, World Centric converted to a for-profit social enterprise in 2009. In 2010, we certified as a B Corp, then became a California Benefit Corporation - using our products and profits as a way to make a difference in the world.“When we are young, we think the whole world revolves around us - that is Ego Centric.As we grow, we connect with people who share our same religion or traditions - that is Ethno Centric.When we expand that connection to care about everyone on the planet - that is WORLD CENTRIC.”

Founded in 2004
Rohnert Park, California, USA
87 employees (4 in marketing)

Traffic Signals

Monthly Visitors
13.3K
Traffic Source Mix
Search
38.1%
Direct
50.7%
Referral
4.7%
Social
5.2%
Paid
1.1%

Headcount Trend

Current headcount: ~88

Marketing Team

Marketing Team Size
2 (2% of company)