Responsibilities

• Own communications strategy across defined Microsoft and Copilot initiatives
• Translate brand and GTM strategy into audience, channel, and engagement frameworks
• Define priority audiences—who they are, what they care about, and how they consume media
• Recommend the optimal media mix across paid, owned, and earned channels
• Provide strategic direction to media teams and agency partners who execute buys
• Ensure channel strategy reinforces brand intent, campaign goals, and audience behavior
• Partner closely with Brand Strategy, Media, Campaigns, Integrated Marketing, and Product Marketing
• Serve as the primary communications strategy lead within owned scope
• Bring clarity and alignment across teams on how ideas show up in market
• Synthesize audience, cultural, and media data into actionable communications insights

Requirements

• 8+ years work experience at a media agency or with ad agency, in-house media, and/or communications planning.
• OR equivalent experience.
• 8+ years creative strategy experience, which could include brief writing and/or managing strategy on the corporate or agency side.
• 8+ years experience managing projects (e.g., internal stakeholder management, timelines, prioritization, road mapping).

Preferred

• Master\'s Degree in Business, Marketing, Communications, or related field