Director of Communications, School of Social Welfare (6401C) #87273

Berkeley, CA (Hybrid)

$120K/yr – $151K/yrDirector/ExecutiveFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own strategic communications for a major school, turning complex policy and research into clear, audience-ready narratives for faculty, leadership, students and external audiences.

  • Messaging and Storytelling: shape core school branding, differentiating from peers and aligning with strategic priorities.
  • Reputation and Media: monitor channels, flag issues, craft talking points for leadership, and manage media inquiries.

Job Description

Responsibilities

  • Develop and maintain core messaging that articulates the school's identity, direction and value proposition — including differentiation from peer programs.
  • Translate strategic plan priorities into accessible narratives for faculty, staff, students and alumni.
  • Support internal change communications as the school evolves programs, structure and curriculum.
  • Manage school’s internal communications program, including digital signboards, announcements and regular updates to faculty and staff.
  • Draft talking points, remarks and written materials for the dean and school leadership.
  • Compile and produce regular strategic plan progress reports in partnership with school leadership.
  • Develop messaging frameworks for faculty retreats and strategic planning sessions.
  • Monitor school reputation across social media, earned media and internal channels; flag issues and opportunities.
  • Attend and document events that advance strategic narratives about the school, including occasional evening and weekend work.
  • Identify, pitch and develop SSW faculty research stories for institutional channels, including UC Berkeley News, social media and video.

Requirements

  • Demonstrated ability to translate complex information — research, policy, strategy — into clear narratives for diverse audiences.
  • Strong writing and editing skills across formats: web, social media, newsletters, talking points, presentations.
  • Ability to navigate and communicate complex issues related to race, ethnicity, gender, ability and other intersectional topics.
  • Experience managing multiple projects and competing priorities with limited supervision.
  • Comfort operating in ambiguous environments and adapting to evolving priorities.
  • Proficiency with social media platforms and analytics (LinkedIn, Instagram, Facebook).
  • Strong interpersonal skills and ability to build relationships with faculty, leadership and communications colleagues.
  • Demonstrated excellence in problem identification and resolution, sound judgment and decision-making, critical thinking/analysis, risk management, negotiation, creative problem solving, and organizational skill.
  • Ability to maintain confidentiality, objectivity, sensitivity, discretion, professionalism, and exercise good judgment and tact.
  • Genuine interest in social welfare, public health, housing, child welfare or related policy areas.

Preferred

  • Experience with website content management systems.
  • Experience with email marketing platforms (e.g., Mailchimp, Marketing Cloud).
  • Experience with reputation monitoring tools.
  • Experience coordinating vendors for photography, video or design.
  • Familiarity with accessibility standards for digital communications.
  • Understanding of and/or ability to learn about higher education environment, including faculty culture and academic communications.
  • Experience supporting internal change management or strategic planning communications
  • Maintain school materials align with institutional brand and messaging priorities.
  • Maintain active social media presence across LinkedIn, Instagram and Facebook.
  • Produce 2-4 electronic newsletters annually; coordinate occasional print communications for alumni and donors.

Benefits

  • This position is eligible for UC benefits.
  • Berkeley provides all full-time staff employees with at least 80 hours (10 days) of paid time per year to engage in professional development activities.
  • This position is eligible for remote work up to 1 day/week within the United States (exact arrangements are determined in partnership with your supervisor).
University of California, Berkeley logo

University of California, Berkeley

A wellspring of innovation, the school occupies a 1,232-acre campus near downtown Berkeley. UC Berkeley, also known as Cal, was established in 1868 as the flagship of today’s 10-campus University of California.

Berkeley, California, USA
24K employees (1,051 in marketing)

Traffic Signals

Monthly Visitors
14.7M
Monthly Google Ads Budget
$887.6K
Traffic Source Mix
Search
43.2%
Direct
49.3%
Referral
6.3%
Social
0.5%
Paid
0.5%

Headcount Trend

Current headcount: ~23.7K

Marketing Team

Marketing Team Size
758 (3% of company)
Median Career Experience
13 years
Median Tenure
5 years
Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$19.7M
Last Raise
$1M
Grant, 3 years ago

Funding History

  • Apr 2023
    Grant • $1M
  • Jan 2023
    Grant • $1.5M
  • Jan 2022
    Grant • $2M

Recent News