Senior Manager, Strategic Communications & PR
The Business of HLTH Podcast
District of Columbia, USA (Remote)
$115K/yr - $130K/yrAgencyFull-timeSenior level4+ years exp.
1 day ago
Director of Communications
Boston, MA (Hybrid)
$145K/yr – $160K/yrDirector/Executive7+ years expFull time
Posted 4 weeks ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Shape the external face of a public health agency, owning the full communications playbook from earned media and PR to digital storytelling and events, with a focus on enrollment and broad public awareness among diverse communities.
- Public Communications & Brand Ownership: Own the external comms strategy, media relations, and spokesperson duties to drive enrollment and visibility.
- Executive Support & Events: Prepare leadership for high visibility public events, media engagements, and speaking opportunities.
- Digital & Content Engine: Lead social media, campaigns, and public messaging in collaboration with website, CX, accessibility, and tech teams.
Job Description
Responsibilities
- Create and implement the Health Connector’s overall external-facing communication strategy, in service of (1) increasing and maintaining enrollment into Health Connector coverage and (2) ensuring broad public awareness of the Health Connector’s mission of ensuring maximum health coverage across the Commonwealth’s residents
- Serve as a thought leader and primary designer and executer of the organization’s external communications strategy, brand and public relations work, including as the agency’s spokesperson
- Staff the Executive Director and other agency leaders as appropriate in preparing for and engaging in public-facing events (e.g., with media, speaking events, etc.)
- Design and oversee marketing activities, including managing external marketing vendors and contracts, with an eye on targeting the diverse communities served by the Health Connector
- Identify new and effective media opportunities to further visibility of the agency’s mission, brand, and public interest priorities and to maximize awareness and enrollment among eligible individuals
- Draft and edit/oversee press releases, press and other media responses, public presentations, and talking points
- Lead the agency’s public-facing digital communications strategy, including social media, online campaigns, and public messaging across digital channels, in partnership with teams responsible for website operations, customer experience, accessibility, and technology.
- Develop, implement, and manage to short- and long-term plans and budgets for marketing and media
- Coordinate special events, press conferences, and public engagement opportunities highlighting the Health Connector's accomplishments, goals, and messages
- Manage earned media opportunities, both proactive and reactive and often done in partnership with other stakeholder groups
Massachusetts Health Connector
With up-to-date information, expert advice, free quotes, and affordable health and dental plans from top carriers, the Health Connector helps Massachusetts residents and small businesses find the right health insurance from leading carriers.Discover the right health coverage solution for you or your small business at https://www.MAhealthconnector.org
Traffic Signals
Monthly Visitors
469.1K
Monthly Google Ads Budget
$69.6K
Traffic Source Mix
Search
41.3%
Direct
31.8%
Referral
21.5%
Social
0.9%
Paid
0.9%
Headcount Trend
Current headcount: ~136
Marketing Team
Marketing Team Size
4 (3% of company)
Median Career Experience
20 years
Median Tenure
8.3 years
Marketing Roles Posted (Last 30 Days)
1
