Responsibilities

• Lead development, evaluation, and successful implementation of a comprehensive enrollment marketing strategy for University of Minnesota Morris.
• Identify, develop, integrate, and implement industry-leading strategies and tools in support of this strategy.
• Build strong working relationships with leaders across the University of Minnesota Morris and the University of Minnesota to ensure the strategy is fully integrated inside and outside the University of Minnesota Morris.
• Oversee UMN Morris marketing campaigns across digital and traditional platforms to drive enrollment growth for the Morris campus.
• Direct the creative development process, including video production and photography, working with outside vendors as needed.
• Collaborate with academic and administrative units to ensure consistent messaging and alignment with campus priorities, including Development and Alumni Relations.
• Provide leadership for UMN Morris’s brand strategy, visual identity, marketing, and storytelling efforts in alignment with the University of Minnesota’s brand and content strategies.
• Direct strategic marketing, brand, and communications efforts across UMN Morris in alignment with the campus strategic plan and University-wide priorities.
• Ensure successful development and implementation of comprehensive marketing communication strategies that advance the University’s mission and strategic priorities.
• Serve as a senior advisor to the Chancellor and senior leadership team on external relations strategy, internal and leadership communications, brand, marketing, public affairs, and reputational risk management in partnership with University Marketing Communications.

Requirements

• A BA/BS is required.
• At least six years of experience that includes strategic marketing communications experience of increasing scope.
• Experience planning, executing, and managing marketing and branding work.

Preferred

• A master’s degree in a relevant field such as communications, marketing, public relations, public administration, or higher education administration
• Demonstrated experience building successful, integrated marketing communications strategies for a complex organization, including enrollment, development or sales experience
• Experience at a public agency, with a large, complex organization, and/or in higher education
• Experience leading and developing a high performing team
• Experience working proactively with news media, establishing influential productive working relationships

Benefits

• Competitive wages, paid holidays, and generous time off
• Continuous learning opportunities through professional training and degree-seeking programs supported by the Regents Tuition Benefit Program
• Low-cost medical, dental, and pharmacy plans
• Healthcare and dependent care flexible spending accounts
• University HSA contributions