Director, Communications and Audience Strategy

New York, USA (On-site)

$132K/yr – $221K/yrDirector/ExecutiveFull time

Posted 4 months ago

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Job Summary

Lead Macy’s addressable media strategy and audience activation across funnels to optimize spend and ROAS.

  • Own audience creation, activation, and tooling across paid media channels.
  • Must-have: experience with marketing technology platforms and data-driven audience insights.
  • Standout: cross-functional leadership with analytics, strategy, and innovation initiatives.

Job Description

Responsibilities

  • Design a cohesive customer-based audience strategy across upper, mid, and lower funnel channels with emphasis on addressable media.
  • Lead audience creation, activation processes, and application of marketing technology platforms.
  • Partner with Customer Driven Insights & Activation to translate customer strategies into actionable paid media tactics.
  • Collaborate with customer strategy, measurement, and analytics teams to uncover insights and inform performance enhancements.
  • Identify and implement innovative processes and programs aligned with brand and retail growth priorities.
  • Partner with agencies and analytics partners to evaluate customer quality, acquisition, and retention across attributed media.
  • Guide teams on applying data and technology to support insight development, targeting, and campaign design.
  • Assess first ‑ party data to provide strategic audience recommendations and build addressable audiences.
  • Map existing and develop new communication strategies based on insights and technology capabilities.
  • Translate business strategy into communications strategy and media investment recommendations.

Requirements

  • Bachelor's degree or equivalent work experience in a related field
  • Regularly required to sit, talk, hear; use hands/fingers to touch, handle, and feel. Occasionally required to move about the workplace and reach with hands and arms. Requires close vision.
  • Able to work a flexible schedule based on department and company needs.

    Benefits

    • Join a team where work is as rewarding as it is fun! We offer a dynamic, inclusive environment with competitive pay and benefits. Enjoy comprehensive health and wellness coverage and a 401(k) match to invest in your future. Prioritize your well-being with paid time off and eight paid holidays. Grow your career with continuous learning and leadership development. Plus, build community by joining one of our Colleague Resource Groups and make a difference through our volunteer opportunities.
    • Some additional benefits we offer include:
    • Merchandise discounts
    • Performance-based incentives
    • Annual merit review
    • Employee Assistance Program with mental health counseling and legal/financial advice
    • Tuition reimbursement
    • Access the full menu of benefits offerings here .
    Macy's logo

    Macy's

    3.3 Glassdoor

    Bloomingdale’s is America’s only nationwide, full-line, upscale department store. A division of Macy’s Inc., it currently operates 32 Bloomingdale's stores, 21 Bloomingdale's The Outlet stores, and four Bloomie's stores in California, Connecticut, Florida, Georgia, Hawaii, Illinois, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania, Texas, Virginia, and Washington. In addition, Bloomingdale's has an international presence with a location in Dubai and Kuwait. We are currently looking for leaders who will help shape our future. At Bloomingdale’s, we seek talented creative people with a passion and entrepreneurial spirit who enjoy the fast paced, exciting world of retail. Having a strong interest in fashion as well as being a natural collaborator helps! In short, we want people with a desire to grow professionally as well as personally because at Bloomingdale’s we provide the tools for both.When you join the Bloomingdale’s family, you are now part of an organization deeply committed to giving back to the communities near and afar. Through strategic philanthropic marketing campaigns or local grass roots efforts, Bloomingdale’s is committed to making a difference.Although Bloomingdale’s is part of a Fortune 100 Corporation, we hold true to the family values of our founding brothers, Joseph and Lyman Bloomingdale. As large as we may become, we will remain intimate and operate Bloomingdale’s with the utmost integrity like a family run business.At Bloomingdale’s, we will always have passion for the business and compassion for each other.

    New York, New York, USA
    7.5K employees (1,121 in marketing)
    50% recommend to a friend
    62% CEO approval

    Traffic Signals

    Monthly Visitors
    18.8M
    Monthly Google Ads Budget
    $1.8M
    Traffic Source Mix
    Search
    28.3%
    Direct
    64.3%
    Referral
    4.7%
    Social
    1.3%
    Paid
    1.1%

    Headcount Trend

    Current headcount: ~7.5K

    Marketing Team

    Marketing Team Size
    612 (8% of company)
    Marketing Roles Posted (Last 30 Days)
    13

    Recent News