Responsibilities

• Develop and execute global communications strategies that strengthen Auberge’s brand positioning in the luxury market and steward the brand narrative across channels and markets.
• Ensure consistency of brand messaging and positioning across global markets and properties.
• Oversee Auberge Collection’s global public relations strategy, including media relations and brand communications.
• Lead innovative PR initiatives that amplify Auberge’s brand story and expand its presence across luxury lifestyle, travel, and business media.
• Manage global PR agency partners to ensure alignment with brand strategy and consistent execution across markets.
• Cultivate relationships with key media outlets and editors to secure high-impact editorial coverage and coordinate strategic press opportunities.
• Lead the brand’s influencer marketing strategy to strengthen brand awareness and cultural relevance.
• Lead communications strategies for integrated marketing campaigns.
• Partner with the VP of Experiences and Partnerships to identify and amplify PR-worthy collaborations and brand partnerships.
• Provide strategic guidance to property teams on PR strategy, media engagement, and influencer marketing.

Requirements

• Minimum of 10+ years of experience leading integrated communications, public relations, and brand strategy for a luxury brand.
• Demonstrated ability to shape and evolve brand narrative and communications strategy to strengthen brand positioning and drive cultural relevance with global luxury consumers.
• Deep understanding of the global luxury consumer and the evolving luxury travel and lifestyle landscape.
• Proven success identifying strategic communications opportunities and developing programs that support brand growth and commercial priorities.
• Experience leading influencer marketing strategies for a luxury brand, with measurable impact on brand awareness, engagement, and business KPIs.
• Strong track record of building and maintaining relationships with top-tier consumer, travel, lifestyle, fashion, culinary, and business media, as well as influencers, tastemakers, and cultural partners.
• Experience managing global PR agencies and external partners, ensuring strategic alignment and consistent execution across markets.
• Demonstrated ability to elevate brand storytelling through strategic partnerships, cultural collaborations, and experiential programming.
• Experience managing brand reputation and crisis communications in complex or high-profile environments.
• Ability to leverage data, insights, and performance metrics to inform communications strategy and measure effectiveness.

Preferred

• Experience working with a global luxury brand or hospitality group preferred.

Benefits

• comprehensive medical, dental, vision and voluntary benefits, 401k employer match, employer paid life insurance, employee assistance program and a team member hotel stay program.