Director, Communication & Media Planning at Kepler Group | New York City, NY | $140K/yr – $160K/yr

Director, Communication & Media Planning

New York City, NY (Hybrid)

$140K/yr – $160K/yrDirector/Executive10+ years expFull time

Posted 7 weeks ago

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Job Summary

Own cross-channel strategic planning and client storytelling for RFPs and pitched opportunities, turning consumer insight into a repeatable, business-impact narrative across paid, owned, and earned media.

Lead the Pitch Architect workstream to win new business with insight-led narratives linked to clear KPI outcomes.
Own omni-channel planning and Kip platform input to align strategic briefs with execution and forecasting.
Mentor a planning team to elevate standardized frameworks and cross-functional collaboration.

Job Description

Responsibilities

The Pitch Architect: Lead the strategic response for RFPs and new business pitches, developing the core consumer insights and "winning narrative" that differentiates Kepler from the competition.
Proposal Integration: Collaborate with the Growth team to build best-in-class pitch materials, ensuring our strategic planning toolkit is front-and-center in every prospect meeting.
Storytelling: Present strategic recommendations to prospective CMOs and senior stakeholders with clarity, charisma, and a focus on business impact.
"Red Thread": Ensure a continuous strategic narrative connects the initial media brief to final delivery across client QBRs and campaign launches.
Consumer Intelligence: Conduct deep-dive market research and audience analysis to develop customer personas and positioning statements that move beyond generic demographics.
Communications Planning: Translate deep consumer insights into robust communications planning architectures, defining how, where, and when the brand optimally connects with audiences across paid, owned, and earned ecosystems
Brief Development: Synthesize "messy" client business problems into clean, actionable creative and media briefs that inspire internal execution teams.
Omni-Channel Planning: Formulate integrated communication strategies across full funnel channels including traditional, digital and commerce, ensuring brand strategy aligns perfectly with tactical execution.
Big Idea Development: ability to think beyond hard-working media channels to craft unique approaches that drive cultural resonance with consumers
Kip Evolution: Act as a lead stakeholder for the Kepler Intelligence Platform (Kip), identifying opportunities to improve our planning tech and data-driven forecasting capabilities.

Requirements

10+ Years of Experience: Proven track record in full funnel and performance media planning, brand strategy, or communications planning within an agency environment.
Heavy Pitch Experience: Demonstrated success in a high-pressure business development environment, with a portfolio of won RFPs.
Journey Mapping Expert: Strong experience developing consumer-centric, full-funnel communications plans that account for the entire path to purchase.
Ad-Tech Fluent: A data-first mindset with the ability to extract unique insights using advanced media planning tools, audience platforms, and scenario-forecasting software.
Executive Presence: Polished communication skills with the ability to command a room and influence senior client leadership (Director to VP level).
Collaborative Leader: Ability to navigate internal stakeholders and lead direct reports while influencing broader, cross-functional agency teams.
Tool Fluency: Excellent use of planning tools such as, but not limited to, GWI, NMI, YouGov, eMarketer, etc. Ability to teach others and be a centralized tool resource.