Director, Client Solutions & Planning (B2B) at dentsu | New York, USA | $94K/yr – $152K/yr

dentsu

Director, Client Solutions & Planning (B2B)

New York, USA (Remote)

$94K/yr – $152K/yrSenior Level8+ years expFull time

Posted 4 months ago

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Job Summary

Drive complex, multi-channel B2B media plans and client-facing leadership in a large-agency setting.

Own the design and execution of integrated media plans across TV, CTV, Social, Digital, and more.
Must-have: 8+ years in B2B media planning/buying (large agency) with TV/CTV and digital scope.
Standout: Direct client communication and large budget management.

Job Description

Responsibilities

Understanding of B2B media planning fundamentals
Experience with content syndication and media planning for complex B2B campaigns and accounts
Coordinate with multi-channel teams to design modern, strategic and thoughtful integrated media plans across a myriad of media channels (TV, CTV, Video, Social, Programmatic, Search)
Comfort overseeing and communicating directly with clients on questions and media plans
Evaluate timelines and manage daily deliverables
Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights
Manage a large Media Budget and Flowchart
Guide media channel selection and forward think on new opportunities

Requirements

8+ years of experience in media planning in a large agency setting, with the majority of experience working in B2B
8+ years of media planning and buying experience in the TV, CTV, Social and digital landscape
8+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
Understanding of content syndication and complex B2B accounts
Experience promoting collaborative relationships with other teams

Benefits

Medical, vision, and dental insurance,
Life insurance,
Short-term and long-term disability insurance,
401k,
Flexible paid time off,
At least 15 paid holidays per year,
Paid sick and safe leave, and
Paid parental leave.

dentsu

Dentsu Creative is a global creative agency network designed to unlock exponential growth for clients. We use Transformative Creativity as a differentiating, driving force to bring our capabilities together to positively impact people, business and society. Established in 2022, Dentsu Creative is integrated with dentsu’s Media and CXM businesses in over 145 countries and regions, to offer Integrated Growth Solutions.

6.2K employees (2,643 in marketing)

www.dentsucreative.com