Director, Client Insights & Strategy - CVS Media Exchange (CMX)

New York City, NY (Unknown)

$100K/yr – $232K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

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Job Summary

Own the measurement strategy and client‑facing guidance for multi‑channel campaigns, translating data, experimentation, and attribution into actionable recommendations while leading a small external‑facing team.

  • Measurement governance: shape the measurement roadmap, attribution, and experiment design with cross‑functional partners.
  • Client advisory: translate measurement options, trade‑offs, and insights into clear guidance for executives.
  • Team leadership: lead external‑facing Insights Managers delivering pre‑campaign strategy, post‑campaign analysis, and storytelling.

Job Description

Responsibilities
  • Measurement governance: shape the measurement roadmap, attribution, and experiment design with cross‑functional partners.
  • Testing frameworks: advise across product and media on test‑and‑learn strategies, success criteria, and learning agendas.
  • Tooling & automation: partner with Data Science and Data Engineering to speed insights and decision‑making through internal tooling.
  • Best practices: define and evolve campaign measurement, attribution, incrementality, performance evaluation, and reporting structure.
  • Client consulting: advise client leaders on measurement methods, what CMX measures, and how findings answer performance questions.
  • Strategic discussions: lead complex discussions on measurement trade‑offs and translate them into clear guidance.
  • Executive presence: represent the organization in senior client meetings, QBRs, and executive readouts.
  • Industry engagement: join industry committees or events as needed.
  • Insights & benchmarks: develop deep insights to inform best practices and performance benchmarks.
  • Thought leadership: partner with Marketing to craft case studies, success stories, and prior examples.
Requirements
  • 8+ years in data‑driven marketing and/or digital marketing.
  • 5+ years experience in media measurement including attribution and MMM/MTA approaches.
  • 2+ years of previous management experience.
Preferred
  • Thought Leadership: clear POV, constructive pushback, data‑driven mindset.
  • Measurement Expertise: understanding of CPG and Pharmaceutical measurement solutions.
  • Measurement Partners: experience with third‑party measurement partners for brand/sales lift and MMM/MTA.
  • Media: full‑funnel, cross‑channel media strategy and background in retail media networks or ad tech.
  • Communication: excellent written and verbal storytelling with data.
  • External Leadership: experience presenting value propositions to external client leaders.
  • Cross‑functional collaboration: proven ability to juggle multiple high‑priority projects.
Benefits
  • Great benefits for great people.
  • Comprehensive benefits package including medical, dental, vision, time off, retirement options, wellness programs.
  • Details provided during the application process and benefits moments.
  • Eligibility details vary by location and role.
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CVS Health

3.2 Glassdoor

CVS Health is the leading health solutions company, delivering care like no one else can. We reach more people and improve the health of communities across America through our local presence, digital channels and over 300,000 dedicated colleagues. Wherever and whenever people need us, we help them with their health – whether that’s managing chronic diseases, staying compliant with their medications or accessing affordable health and wellness services in the most convenient ways. We help people navigate the health care system – and their personal health care – by simplifying health care one person, one family and one community at a time. Follow @CVSHealth on social media.

Founded in 1963
Woonsocket, Rhode Island, USA
132K employees (1,798 in marketing)
45% recommend to a friend
55% CEO approval

Traffic Signals

Monthly Visitors
3.3M
Monthly Google Ads Budget
$6.5K
Traffic Source Mix
Search
21.9%
Direct
40.9%
Referral
30.4%
Social
6.2%
Paid
0.6%

Headcount Trend

Current headcount: ~132.5K

Marketing Team

Marketing Team Size
1,117 (1% of company)
Median Career Experience
17.5 years
Median Tenure
5.7 years
Marketing Roles Posted (Last 30 Days)
26

Funding

Total Funding
$4B
Last Raise
$4B
Post IPO Debt, 7 months ago

Funding History

  • Aug 2025
    Post IPO Debt • $4B
  • Jul 2025
    Grant • $1.5M
  • Nov 2019
    Post IPO Equity

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