Senior Marketing Manager, Channels
Trupanion
Seattle, WA (Hybrid)
$125K/yr - $145K/yrIn-houseFull-timeSenior level5+ years exp.
2 hrs ago
Director, Channel Marketing
Louisville, KY (Remote)
Salary Not AvailableDirector/Executive6+ years expFull time
Posted 4 months ago
Top 1% of applicants do these two things.
The other 99% submit and hope. You're about to do something different.
Job Summary
Drive channel marketing leadership across paid media, SEO, and lifecycle marketing to support enrollment goals.
- Own lifecycle channel strategy across inquiry, application, enrollment, and retention stages
- Must-have: Proven experience leading paid media and SEO
- Standout: Cross-functional collaboration with Product Marketing and Admissions
Job Description
Responsibilities
- Own channel strategy across paid media, SEO & digital experience, lifecycle marketing, and events
- Define the role each channel plays across the student journey and program lifecycle
- Ensure channel strategies align with product positioning, launch plans, and enrollment goals
- Balance investment and prioritization across channels based on performance and business needs
- Oversee paid media strategy and execution across paid search, paid social, display, and retargeting
- Ensure strong budget management, pacing, and ROI across business units
- Guide testing, experimentation, and optimization approaches
- Partner with Product Marketing and Creative to ensure messaging alignment and performance
- Provide strategic leadership for SEO, UX, CRO, and web experience initiatives
- Partner with the Manager, SEO & Digital Experience to drive discoverability, usability, and conversion
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field, or equivalent experience
- 6+ years of experience in channel marketing, performance marketing, or growth leadership roles
- Proven experience leading paid media and SEO
- Strong understanding of the full marketing funnel and multi-channel attribution
- Experience managing managers and cross-functional teams
- Data-driven decision maker with strong analytical orientation
- Excellent communication and stakeholder management skills
- Ability to balance strategic leadership with execution oversight
- Experience in higher education, OPMs, or healthcare preferred
Evidence In Motion (EIM)
3.2 Glassdoor
Evidence In Motion (EIM) is a health care learning solutions company dedicated to reimagining education that transforms every community. We offer specialty certifications, post-professional programs and continuing education courses. EIM also partners with leading higher education institutions to provide accelerated graduate programs in health care. EIM is reimagining health care education through hybrid learning, which integrates evidence-based practice, top faculty from across the country, and a leading curriculum that combines online learning and collaboration with intensive hands-on lab experiences. We believe that our reimagined health care education model increases access, reduces student debt and improves outcomes.
Founded in 2004
San Antonio, Texas, USA
295 employees (31 in marketing)
50% recommend to a friend
59% CEO approval
Headcount Trend
Current headcount: ~295
Marketing Team
Marketing Team Size
23 (8% of company)
