Responsibilities

• Develop and own comprehensive media strategies across digital, programmatic, social, search, video, audio, and traditional channels
• Lead media planning and buying, including RFP development, vendor evaluation, negotiation, and contract management
• Allocate and manage media budgets across client accounts with full P&L accountability
• Monitor campaign performance and drive data-informed optimizations to maximize reach, efficiency, and ROI
• Stay ahead of emerging media trends, platforms, and technologies—bringing forward-thinking recommendations to clients and internal teams
• Ensure all marketing channels—paid media, SEO, email, social, content, and CRM—operate as a unified, integrated system
• Develop integrated campaign briefs and oversee execution across channel specialists to maintain message consistency and brand cohesion
• Manage the campaign calendar across multiple client accounts, aligning timelines, budgets, and deliverables
• Identify and resolve channel conflicts, sequencing gaps, or attribution issues across complex multi-channel campaigns
• Serve as the senior media and integration point of contact for key client relationships
• Present media strategies, channel plans, and performance reports to client stakeholders
• Translate complex data and channel dynamics into clear, compelling narratives that drive client confidence and decision-making
• Contribute to new business pitches by developing media and integration frameworks for prospective clients
• Collaborate closely with the agency’s analyst to define reporting needs, align on KPIs, and ensure the right tracking and measurement frameworks are in place across all campaigns
• Review and interpret analytics outputs—translating performance data into clear strategic recommendations for clients and internal teams
• Head up the optimization feedback loop: use reporting support to identify what is and isn’t working, then direct changes to media mix, targeting, creative, and channel strategy accordingly
• Foster a test-and-learn culture—working with analytics to structure experiments, evaluate results, and systematically scale what performs
• Directly manage a digital media buyer, with the expectation of growing and shaping the media team over time as the agency scales
• Set clear goals, provide hands-on coaching, and build a collaborative team culture grounded in accountability and craft
• Partner with creative, account management, and analytics to ensure integrated, insight-led campaign development

Requirements

• 7–10 years of experience in media strategy, integrated marketing, or agency-side campaign management
• Proven track record leading media strategy and buying across digital and traditional channels
• Demonstrated experience managing client relationships at a senior level, including executive-level presentations
• Prior experience managing and developing team members
• Familiarity reading analytics outputs (GA4, Tableau, Looker, etc.)
• KPI framework development