Director, Business Development and Marketing

Temple, TX (On-site)

Salary Not AvailableDirector/Executive5+ years expFull time

Posted 4 months ago

Job Summary

Drive revenue and growth for Temple Rehabilitation Hospital by leading admissions, market analytics, and payer partnerships while aligning clinical and business goals.

  • Own quarterly-updated business plan to grow census and payer mix.
  • Must-have: 5+ years healthcare management experience.
  • Standout: Leads admissions teams and partners with payers on joint plans.

Job Description

Responsibilities

  • Develop and implement a comprehensive business plan targeting census and payer mix growth, updated quarterly to reflect progress and adjustments.
  • Provide leadership and oversight to the Clinical Liaison and Admissions teams.
  • Maintain a database system for market analytics, including community demand, utilization trends, referral patterns, and competitor analysis.
  • Ensure patient referrals are clinically appropriate and support families in informed admission decisions.
  • Design and execute annual and as-needed marketing plans aligned with long- and short-term facility goals.
  • Collaborate with managed care organizations, physicians, and internal leaders to develop joint business plans, feasibility studies, and new service line strategies.
  • Serve as a liaison with referral sources, case managers, and managed care providers to drive revenue while maintaining a focus on quality care.
  • Perform other duties as assigned.

Requirements

  • Education: Bachelor's degree in Business, Marketing, or Clinical discipline required; MBA preferred.
  • Experience: Minimum five years of healthcare management experience preferred.
  • Certifications: Valid driver's license and clean driving record required.

Preferred

  • MBA preferred.
  • Strong background in healthcare business development, leadership, and data analytics.
  • Frequent external engagement with referral networks, physician groups, and payers is expected.

Benefits

  • Comprehensive Benefits : Multiple levels of medical, dental and vision coverage along with tailored benefit options for part-time and PRN employees, and more.
  • Financial Protection & PTO : Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
  • Financial & Career Growth : Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
  • Employee Well-being : Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
  • Professional Development : Ongoing learning and career advancement opportunities.
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Lifepoint Health

3.3 Glassdoor

Lifepoint Health is a leading healthcare provider that serves patients, clinicians, communities and partner organizations across the healthcare continuum. Driven by a mission of making communities healthier®, the company has a growing diversified healthcare delivery network comprised of more than 50,000 dedicated employees, 60 community hospital campuses, more than 60 rehabilitation and behavioral health hospitals and 250 additional sites of care, including managed acute rehabilitation units, outpatient centers and post-acute care facilities. Through its innovation strategy, Lifepoint Forward, the company is developing meaningful solutions to enhance quality, increase access to care, and improve value across the Lifepoint footprint and communities across the country.Provider opportunities: To learn more by visit, https://providercareers.lifepointhealth.net/Career opportunities: To learn more by visit, https://jobs.lifepointhealth.net/

Founded in 1999
Brentwood, Tennessee, USA
5.5K employees (91 in marketing)
56% recommend to a friend
66% CEO approval

Marketing Team

Marketing Team Size
81 (1% of company)

Funding

Total Funding
$1.9B
Last Raise
$800M
Debt Financing, 2 years ago

Funding History

  • May 2024
    Debt Financing • $800M
  • Sep 2023
    Debt Financing • $1.1B

Traffic Signals

Monthly Visitors
95.3K
Monthly Google Ads Budget
$31.5K
Traffic Source Mix
Search
34.4%
Direct
40.6%
Referral
21.4%
Social
2.5%
Paid
1%

Headcount Trend

Current headcount: ~5.5K

Recent News

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Director, Business Development and Marketing

Lifepoint Health · Temple, TX · On-site