Responsibilities

• Drive brand growth strategies focused on innovation, commercialization, and competitive differentiation.
• Identify emerging consumer, ingredient, wellness, beauty, and retail trends to inform product opportunities and brand direction.
• Partner with Product Development and Category Management to identify whitespace opportunities, hero product expansion, retailer opportunities, and portfolio gaps.
• Monitor competitive activity, pricing, claims, packaging, and market dynamics to help position brands for success.
• Lead commercialization efforts for new product launches from concept through market execution.
• Develop compelling product positioning, on-pack communication, and product storytelling that aligns with consumer needs and retailer expectations.
• Collaborate closely with Sales teams to identify growth opportunities, retailer needs, and channel-specific strategies.
• Partner with Marketing and Creative teams to ensure brand consistency and strong consumer messaging across touchpoints.
• Support omni-channel growth strategies to strengthen brand visibility and conversion across retail, ecommerce, and digital platforms.
• Analyze SKU performance, sales trends, and velocity to support forecasting, product prioritization, and business planning.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years of experience in brand strategy, commercialization, product marketing, category management, or related CPG/wellness roles.
• Strong understanding of consumer trends, retail dynamics, product positioning, commercialization strategy, pricing, and business analytics.
• Experience working cross-functionally with Product Development, Sales, Ecommerce, Operations, Supply Chain, Creative, and Marketing teams.
• Experience and understanding of omni channel marketing channels and tactics with the ability to evaluate creative fit for platform while maintaining brand consistency and relevance to the target audience
• Proven experience leading and developing high-performing teams in a fast-paced consumer products environment.
• Strong financial and analytical acumen with experience managing P&L performance, margin analysis, pricing strategy, forecasting, inventory planning, and ROI evaluation.
• Passion for consumer products, branding, innovation, and emerging trends.
• Strong business acumen with the ability to translate insights into actionable growth opportunities.
• Excellent communication, organizational, analytical, and project management skills.

Benefits

• Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
• We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!