Director, Brand Strategy

New York City, NY (Remote)

$150K/yr – $175K/yrDirector/Executive7+ years expFull time

Posted 7 weeks ago

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Job Summary

Own brand and communications direction for key accounts by turning client challenges into multi campaign programs, while influencing senior leadership and cross functional teams.

  • Brand leadership: Own brand strategies across campaigns and ensure alignment with client business goals.
  • Strategic POV: Serve as SME on client challenges and marketplace dynamics, guiding senior leaders and Creative/Account teams.
  • Growth opportunities: Identify opportunities within accounts and build relationships to expand engagement.

Job Description

Responsibilities

  • Proactively inform and develop new approaches, ideas, and services
  • Guide and serve as a go-to subject matter expert for a strategic point-of-view on specific client challenges or marketplace dynamics
  • Oversee the brand and communications direction of an account in partnership with the Account Lead and Creative Lead
  • Create and steward brand strategies, defining them and building them over multiple campaigns/activities
  • Frame thinking and place in its proper context by: Isolating a business' problems with a brand and communications can affect. Isolating the roles of the brand, communication, and communication channels within business plans—thinking for tomorrow and not just today.
  • Promote the brand purpose and ensure that it lives across all main touch-points and communications
  • Identify additional opportunities for growing assigned accounts, both in the world and within the agency
  • Forge relationships with internal members of senior leadership, with diverse teams and departments (Creative, Account, etc.)
  • Track the success of campaign and accounts and manage the award submission process
  • Develop the skills of and mentor junior team members

Requirements

  • 7+ years total business experience is required
  • 5+ years in pharmaceutical marketing or communications agency experience is required, with demonstrated career progress focused on expanding engagement and driving innovation
  • Bachelor's degree in life sciences, marketing, or communications
  • Experience developing successful pharmaceutical marketing strategies
  • Expertise with a focus on using insights, developing strategies into a brand plan, and working in a multi-platform ecosystem
  • Demonstrated people management experience
  • Can present marketing and strategic plans to main client decision makers
  • Demonstrated leadership in a collaborative environment

Benefits

  • Inizio Evoke provides an exciting and flexible work environment, great compensation packages and outstanding company paid benefits including medical, dental, 401(k), tuition reimbursement and flexible time off.
  • We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace.
  • exceptional range of flexible benefits, personal support and tailored learning and development opportunities all designed to help you realize your full potential both in life and at work.
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Inizio Evoke

Inizio Evoke is a global health marketing, communications, and transformation platform unlocking growth through data-driven insights and human centricity. We are purpose-built to make health more humanTM. With core expertise and specialty brands in Marketing, Comms, Transformation, Access, and Media, we serve as a premier partner for the world's most ambitious healthcare organizations. Proudly part of Inizio – the market-leading commercialization partner for health and life sciences. From early-stage development to loss of exclusivity, we simplify complexity, unlock value, and make collaboration seamless at every pivotal moment – unlocking growth through human insight and transformative creativity.

Founded in 2009
New York, New York, USA
1.2K employees (383 in marketing)

Traffic Signals

Monthly Visitors
26.9K
Traffic Source Mix
Search
22.1%
Direct
44.4%
Referral
9.1%
Social
23.4%
Paid
0.8%

Headcount Trend

Current headcount: ~1.2K

Marketing Team

Marketing Team Size
215 (18% of company)
Median Career Experience
12 years
Median Tenure
3.4 years
Marketing Roles Posted (Last 30 Days)
9