Responsibilities

• Campaign Development & Creative Leadership: Lead development of brand campaign strategy and creative, ensuring alignment between strategy and idea across internal/external teams.
• Cross‑Functional Launch & Quality Control: Oversee end‑to‑end campaign execution, coordinating with legal, photo editing, PM, media, and agency partners.
• Insight‑Driven Briefs & Social Integration: Collaborate on briefs that spark emotionally resonant work and integrate organic social into brand marketing.
• Partnership & Process Leadership: Build relations with The Athletic marketing and CMO, define cross‑functional processes and approval cadence with project management.

Requirements

• 8+ years advertising/brand strategy experience with 5+ years in consumer brand marketing & communications for world‑class brands across multi‑channel environments; sports marketing experience a plus.
• In‑house Integrated Marketing experience.
• Creative briefing, reviewing, and guiding experience with a high standard of taste and sensibility.
• Proven track record in developing compelling creative and media plans in partnership with agencies and cross‑functional teams.
• 360 campaign launch oversight including quality control, trafficking, legal and clearance.
• Strong grounding in business/brand strategy, insights, research, media, and communications planning.
• Experience developing social media strategy and creative to support 360 campaigns.

Preferred

• Experience in sports marketing for a content or media property.
• Experience leading projects from conception to measurement.

Benefits

• Benefits may include medical, dental and vision benefits, Flexible Spending Accounts (F.S.A.s), a company‑matching 401(k) plan, paid vacation, paid sick days, paid parental leave, tuition reimbursement and professional development programs.
• For roles outside of the U.S., information on benefits will be provided during the interview process.