Director of Brand Marketing at Sport Clips Haircuts | Georgetown, TX | $150K/yr – $170K/yr

Sport Clips Haircuts

Director of Brand Marketing

Georgetown, TX (Hybrid)

$150K/yr – $170K/yrDirector/Executive15+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end brand campaigns for a multi-unit franchise, leading strategy, activation, and analytics while building a Campaigns & Activation team in Georgetown, TX.

Own end-to-end campaign process from insights to post-campaign analysis.
Must-have: 15+ years in brand marketing and franchise-style activation.
On-site presence in Georgetown, TX with cross-functional partnerships across Brand, Creative, Media, and Operations.

Job Description

Responsibilities

Lead the end-to-end campaign process—from insights and strategy through execution, optimization, and post-campaign analysis
Develop and execute national marketing campaigns and activation programs that drive measurable business impact
Translate strategy into clear, actionable plans that franchisees can execute with confidence
Build strong cross-functional partnerships across Brand, Creative, Media, Digital, Social, and Operations
Create compelling communication that clearly explains the “why, what, and how” behind each initiative
Lead and develop the Campaigns & Activation team, fostering growth, accountability, and high performance
Manage and execute brand partnerships, from concept through activation
Use data and insights to continuously improve campaign effectiveness and storytelling

Requirements

15+ years of experience in brand marketing strategy, planning, creative development, and execution—preferably within a franchise or multi-unit environment
Proven ability to build integrated campaign strategies across media, creative, and in-store activation
Strong experience in franchisee or field communication, simplifying complex strategies into clear direction
Background in partnership marketing and activation
Ability to leverage data and insights to create compelling business cases and drive adoption
Bachelor’s degree required; advanced degree preferred
on-site presence required (Georgetown, TX) minimum three days per week

Benefits

401(k)
401(k) matching
Bonus based on performance
Dental insurance
Employee discounts
Health insurance
Vision insurance
Wellness resources

Sport Clips Haircuts

Sport Clips is one of the most respected and fastest-growing hair care franchises in the United States. Recognized by Entrepreneur as one of the Top 10 ”Fastest-Growing Franchises” and FORBES as a “Top Ten Best Franchise” to buy for its investment category, Sport Clips continues to experience success through our belief that our Team Members are our greatest asset. Founded by Gordon Logan in 1993, Sport Clips now operates a franchise system of more than 1,800 stores in the United States and Canada – and counting!At Sport Clips, it is our mission to create a championship haircut experience for men and boys in an exciting sports environment! When you become a member of the Sport Clips Team, you will be joining people who live by three simple values, which were inspired by the same core values famed football coach, Lou Holtz, used to build championship football teams: "Do Your Best. Do What's Right. Treat Others the Way They Want to Be Treated.” Whether it’s through the many important causes Sport Clips stores support, or our program established to help team members in need, there are many ways you’ll see values in action at Sport Clips! Join us to see why, at Sport Clips... It’s Good to be a Team Member!Company Website: www.sportclips.com

Founded in 1993

Georgetown, Texas, USA

4.9K employees (1,369 in marketing)

www.sportclips.com