Responsibilities

• Develop and execute brand strategy, messaging, and positioning.
• Lead integrated marketing campaigns across digital, retail, ecommerce, social, and advertising channels.
• Partner with creative, ecommerce, product, and sales teams on go-to-market initiatives.
• Analyze market trends, consumer insights, and campaign performance to optimize results.
• Manage brand marketing budgets, agencies, and external partners.
• Build and mentor a high-performing marketing team.
• Ensure consistent brand identity and customer experience across all platforms.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 8+ years of brand marketing experience, including leadership responsibilities.
• Strong background in consumer marketing, digital campaigns, and brand development.
• Excellent communication, analytical, and project management skills.
• Experience in CPG, wellness, retail, or ecommerce preferred.

Preferred

• Experience leading teams in wellness or health product brands (bonus).
• Proven track record of growing brand awareness and ROI.

Benefits

• Medical, Dental, Vision
• 401K with Company Match
• Pet insurance and more!
• Fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!