Responsibilities

• Lead end-to-end GTM execution for new launches and core replenishments - from positioning and narrative development through channel rollout and post-launch analysis - in close partnership with the SVP of Marketing.
• Oversee creative asset requests across the marketing organization and maintain integrated campaign calendars spanning multiple departments, executing against them.
• Own and/or steward the execution of experiential events, community activations, influencer events and trips, OOH, partnerships, and all brand IRL touchpoints - overseeing agencies and external partners to bring each activation to life on brand and on budget.
• Partner with DTC to ensure brand alignment, storytelling, and messaging across all initiatives - accelerating cross-functional collaboration between marketing and DTC to maximize revenue and storytelling opportunities.
• Develop, contribute to and maintain brand launch toolkits, CDJs, and other cross-functional assets - including messaging hierarchies, key claims, and consumer-facing materials.
• Serve as the brand guardian - reviewing and approving creative across all formats to ensure all assets, copy, and execution consistently reflect brand guidelines, voice, aesthetic, and strategic intent.
• Partner with cross-functional teams to develop and maintain brand guidelines, tone-of-voice documentation, and copy standards, including launch and product-specific outlines.
• Develop copy for core replenishments and ensure approved messaging for all brand copy is effectively adapted across all consumer touchpoints.
• Partner with SVP Marketing, DTC/Paid Media, Influencer, and Social to develop and manage a UGC / commissioned content pipeline serving both organic UGC and paid media needs, informed by data and brand priorities.
• Own the cross-functional marketing report - consolidating input across influencer, social, PR, and all relevant channels into a single view of activity, performance, and key learnings.

Requirements

• 6-10+ years of Brand Marketing experience
• Proven experience with integrated go-to-market strategy and execution across product launches and brand campaigns.
• Strong brand strategy, positioning, messaging, and copy development experience.
• Experience with complex cross-functional workstreams while managing multiple priorities and external partners.
• Excellent creative judgment with experience developing and approving copy, creative, and consumer-facing assets.
• Commercially minded with strong analytical skills, budget management experience, and comfort using data to inform decisions.
• Experience partnering across Creative, Product, DTC, Retail, PR, Talent, Social, and Influencer teams.
• Experience operating successfully within a high-growth environment where adaptability, speed, and sound judgment are essential.

Preferred

• The Uniquely Celebrated Skills: - A strategic operator who seamlessly shifts between big-picture thinking and hands-on execution. - A builder who creates clarity, momentum, and scalable ways of working as the brand grows. - A roll-up-your-sleeves marketer who is equally comfortable developing strategy, writing a brief, building a deck, or jumping into execution. - An owner who sees opportunities, not obstacles, and consistently moves work forward. - A multiplier who elevates the thinking, quality, and execution of everyone around them. - A commercially minded marketer who balances creativity with budgets, timelines, and measurable business impact. - A low-ego, high-EQ collaborator who brings a strong point of view, responds well to direction and feedback, and knows when to lead, support, or execute.

Benefits

• What We Offer That’s Uniquely NOYZ: - A rare chance to shape a brand from its earliest inflection point. - Creative freedom and a mark on one of the fastest brands growing in social. - A fast-paced, no-BS environment that values experimenting, ambition, being different and laughter, with minimal use of PowerPoint and absolutely no corporate RACIs.