Director, Brand Marketing

New York, USA (Hybrid)

$145K/yr – $170K/yrDirector/Executive8+ years expFull time

Posted 4 months ago

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Job Summary

Lead strategic brand work and growth opportunities for a data-driven marketing firm.

  • Own strategy leadership across client engagements and new business efforts.
  • Must-have: 8+ years in brand/marketing strategy with strong narrative skills.
  • Standout: Ability to combine data, brand knowledge, and cross-team collaboration to drive account growth.

Job Description

Responsibilities
  • Lead strategy managers and analysts through project vision-setting and deliverable execution.
  • Help teams gather and synthesize data, cultural trends, and industry insights to uncover unexpected audience behaviors and market opportunities that drive meaningful results.
  • Own the development and stewardship of sharp strategic narratives anchored in data-driven analysis, deep brand knowledge, and actionable insight.
  • Lead integrated and brand-focused new business opportunities, decoding RFPs, shaping strategic recommendations, developing pitch positioning, and partnering with creative leaders to craft winning stories.
  • Drive innovation in how we work — applying proprietary AI and analytics tools to evolving brand strategy across practice areas.
  • Build trusted partnerships with clients, deeply understanding their challenges, ambitions, and business context, and driving account growth.
  • Manage a portfolio of clients simultaneously, ensuring high-quality work and healthy team dynamics across all engagements.
  • Identify and own workstreams related to improving team operations, client/project management, and cross-team collaboration.
  • Contribute to developing agency and discipline thought leadership narratives that showcase and amplify our ideas, capabilities, and product innovation.
Requirements
  • 8+ years of experience in brand, communications, or marketing strategy (agency or brand-side), healthcare experience strongly preferred
  • Empathy, intellectual curiosity, and an inclination towards action.
  • Proven experience developing and presenting high-impact brand strategies and narratives.
  • Strong record of participation in or leadership of new business efforts.
  • Mastery of research synthesis, strategic storytelling, and cross-functional collaboration.
  • Exceptional writing, communication, and presentation skills.
  • NYC-based with hybrid in-office collaboration (3 days per week).
Nice To Have
  • Healthcare category experience in space strongly preferred.
Benefits
  • Unlimited paid time off
  • 401k with company matching and no vesting period
  • Annual bonuses
  • Generous medical plan
  • Paid parental leave
Known logo

Known

Known is built on a foundation of two decades of data science, advanced analytics and pioneering technology, all of which power our acclaimed strategy and world-class creative teams. We’re setting a new standard for modern marketing by leveraging the most sophisticated end-to-end operating system for the most innovative brands in the world. The result? Marketing that is predisposed to succeed and scientifically optimized to profoundly impact our clients’ businesses. We do what we do in the most efficient, effective and transparent ways -- and we have a lot of fun doing it, together.

New York, New York, USA
341 employees (87 in marketing)

Traffic Signals

Monthly Visitors
12.6K
Monthly Google Ads Budget
$5.3K
Traffic Source Mix
Search
37.9%
Direct
45.7%
Referral
8.1%
Social
6.8%
Paid
1.2%

Headcount Trend

Current headcount: ~341

Marketing Team

Marketing Team Size
57 (17% of company)
Median Career Experience
12 years
Median Tenure
5.1 years
Marketing Roles Posted (Last 30 Days)
6